Social Media Manager

As a Social Media Manager at Recraft, you will be responsible for developing and executing a dynamic social media strategy that grows our brand presence, engages our community, and drives user acquisition. You will manage Recraft’s social channels, create compelling content, and analyse performance to optimise engagement and reach.

From crafting innovative content and running campaigns to engaging with followers and tracking key metrics, you will play a critical role in shaping Recraft’s online identity. If you are passionate about social media, digital storytelling, and AI-powered creativity, this role is for you.

Key Responsibilities

• Develop and implement a results-driven social media strategy across platforms such as Instagram, Twitter, LinkedIn, and other.

• Create, schedule, and manage engaging content, including posts, stories, videos, and interactive elements.

• Monitor and engage with the Recraft community, responding to comments, messages, and discussions.

• Collaborate with content creators, designers, and marketing teams to align social media campaigns with brand initiatives.

• Track social media performance, analysing key metrics to optimise content and improve engagement.

• Stay up to date with social media trends, emerging platforms, and AI-driven marketing innovations.

• Identify and engage with influencers, brand advocates, and industry thought leaders to expand reach.

• Plan and execute paid social media campaigns, ensuring high ROI and audience growth.

• Build and grow a community of brand ambassadors — find passionate users, help them connect, support their initiatives, and turn them into active advocates of our product.

Requirements

• Proven experience in social media management, content marketing, or digital strategy.

• Experience of developing a social network from scratch and the repeatedly successful experience of bringing social networks to great growth. 

• Strong understanding of platform-specific best practices (Instagram, X/Twitter, YouTube, LinkedIn).

• Experience with social media analytics tools (e.g., Sprout Social, Hootsuite, Buffer, or native platform insights).

• Ability to craft compelling, brand-aligned content that resonates with target audiences.

• Excellent writing and communication skills, with a strong sense of visual storytelling.

• Understanding of paid social media campaigns and audience targeting strategies is a plus.

• Familiarity with AI, SaaS, or digital creative tools is a plus.

What We Offer

• Competitive salary.

• Opportunities for professional growth and creative leadership.

• A collaborative, fast-paced work environment.

• The chance to work on AI-driven marketing campaigns.

• An opportunity to build and shape Recraft’s global social media presence.

How to Apply

Interested candidates should submit their CV and a cover letter to [email protected]. Please include the position name in the subject line.