SMM and Community Lead

We’re looking for an SMM and Community Lead to shape how Mira shows up in the world — leading social-first campaigns and building a content engine that people actually want to watch, save, and share. The ideal candidate is experienced in social-first content strategy, platform-native content development, and creator/UGC ecosystems. If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!

Requirements

• Bachelor’s degree in Marketing, Communications, or related field

• 5–6+ years of experience in social media strategy, content strategy, or creator marketing

• Proven track record of building or scaling high-performing social channels in D2C or consumer brands with a strong focus on social-first and creator-led content (high-growth startups or large brands with proven organic social excellence)

• Proven ability to own channels end-to-end – ensures projects don’t stall and are driven to real outcomes

• Proactive, self-driven mindset – able to spot opportunities, propose ideas, and push them through without constant direction

• Comfortable being hands-on when needed – able to create, test, and launch quickly, while scaling through delegation when effective

• Collaborative, positive team player with a “let’s make it happen” attitude

• Knows how to use AI to work smarter and faster – but brings original ideas, not copy-paste strategies

Details

The role is a remote position, with a 40-hour workweek, flexible working hours, but comfortable to overlap with the US team.

Responsibilities

• Own and evolve Mira’s social-first strategy across key platforms (Instagram, TikTok, LinkedIn, YouTube, Brand Communities, Reddit)

• Bring creative social campaigns to life from concept to launch – driving clear timelines, strong execution, and seamless team alignment.

• Translate brand narratives into high-performing, platform-native content formats

• Build and manage a creator-led content engine for organic social – from briefing to scaling winning formats.

• Work closely with the Influencer team & Growth team – to integrate organic and paid social for amplification and performance

• Collaborate with Creative, Content, PMM, PR, and B2B to ensure consistent storytelling across channels

• Identify and scale winning hooks, formats, and trends into repeatable content playbooks

• Drive experimentation roadmap (new formats, platforms, content angles)

• Collect and analyze performance data to optimize content strategy and improve engagement and reach

• Stay ahead of cultural trends and translate them into relevant, brand-aligned content

Benefits

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care

• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives

• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions

• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale

• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence

• Receive a competitive salary along with a performance-based bonus system tied to OKRs