UA Manager (Tik Tok)

We're looking for a Senior User Acquisition Manager to own TikTok as our key acquisition channel and scale our subscription mobile apps. Full ownership of strategy, budgets, and creative hypotheses.

Responsibilities

• Build and execute UA strategy for subscription-based products (iOS, Android) - from hypotheses and creative concept to performance analysis and KPI forecasting.
• Manage $100K+/month ad budgets to drive growth while hitting performance and efficiency targets.
• Run TikTok campaigns with deep optimization toward CPI, CPA, ROAS, and Purchase events.
• Collaborate with the creative team and UGC creators - set clear goals and propose new testing hypotheses.
• Run A/B tests and analyze data to optimize performance and scale campaigns.
• Scale and automate media buying - rules, bid scripts, APIs.
• Work cross-functionally with other teams on media buying and analytics.

Requirements

• 4+ years of experience in User Acquisition.
• Experience with subscription-based mobile apps with proven cases of revenue growth and user retention.
• Proven experience managing monthly ad budgets above $100K.
• Deep understanding of TikTok dynamics; experience with Meta / Snapchat / Google / ASA is a plus.
• Creative expertise in TikTok: understanding of platform trends, UGC and native content, hands-on work with production and creators.
• Experience working in US and EU markets.
• Hands-on experience with mobile attribution (AppsFlyer, Adjust, Singular) and analytics (Firebase, GA4, Amplitude, Looker Studio).
• Deep understanding of unit economics: LTV, CAC, ARPU, ROI, payback, cohort analysis.
• Required languages: English, Russian.

Nice to have

• Experience with both Web2Web and Web2App funnels.

How we hire

• HR interview
• Hiring manager interview
• Final interview
• Reference check

Conditions

• Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
• Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
• Career development – Review is conducted every 6 months, we monitor results and help improve performance;
• Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
• Health – extended voluntary health insurance (on the territory of Montenegro);
• Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
• Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
• Prequel+ – premium access to the entire Prequel product.