Director of Product, Core Markets

As Director of Product, Core Markets, you will own the strategy and execution that positions Fundraise Up as the category leader in key nonprofit verticals. You’ll lead and grow a team of Product Managers, collaborate tightly with Sales, GTM, and Customer Success, and engage directly with senior nonprofit executives on complex, enterprise-scale deals. This is a hands-on, results-driven role — you will set bold vision, raise the bar on execution, and drive measurable revenue growth and market dominance.

What “Core Markets” means here

Core Markets represent the priority verticals where Fundraise Up has established strong traction and significant growth potential — including large Tier 1 & Tier 2 nonprofits across Cause & Cure, Faith-based, and adjacent segments. Your mandate: position Fundraise Up as the partner of choice and default platform within these key markets.

Key Responsibilities

Market & Customer Leadership

• Develop deep expertise in Core Markets — understand segments, buying behaviors, procurement and RFP patterns, compliance requirements, and the key barriers to adoption.

• Drive continuous discovery — conduct executive interviews, site visits, and industry events, translating insights into clear “must-haves” versus differentiators for each vertical.

• Own strategic enterprise deals — present the product vision, address objections, and collaborate with the Go-to-Market team to co-create scalable, enterprise-grade rollout plans.

Portfolio Strategy & Outcomes

• Define and own the Core Markets strategy and multi-quarter roadmap across verticals; articulate crisp bets with quantified business cases.

• Balance scale vs. customization: protect product integrity while unlocking enterprise wins (no “zoo” of one-offs).

• Set and deliver against OKRs that tie directly to revenue and adoption (ARR growth, win-rate, NRR, adoption of key capabilities).

Team Leadership

• Hire, mentor, and inspire 2–5 PMs (vertical leads). Build a culture of ownership, curiosity, and high accountability.

• Establish operating rituals (discovery cadence, metrics reviews, launch playbooks) that scale learning and delivery.

• Grow leaders: coach PMs to manage their own cross-functional pods and represent the product credibly with enterprise customers.

GTM & Cross-Functional Partnership

• Operate as a true partner to Sales, Solutions, CS, and Marketing: equip teams with product narratives, competitive angles, and clear boundaries.

• Lead cross-functional execution with Engineering, Design, and Analytics to ship impactful, reliable capabilities on time.

• Communicate trade-offs with executive clarity; make decisions, document rationale, and keep stakeholders aligned.

Skills and Qualifications

• 10+ years in Product Management, with 3+ years leading PMs (managing managers or multiple PMs across areas).

• Enterprise B2B experience (SaaS/fintech/payments/e-commerce or adjacent), including pre-sales/RFPs and complex stakeholder management.

• Proven discovery & execution track record: from insight → business case → delivery → measurable impact.

• Metrics fluency: ARR, NRR, win-rate, conversion, adoption, time-to-value; strong analytical and decision-making skills.

• Communication: C1/C2 English—clear, confident, and persuasive with executives and cross-functional teams.

• Travel-ready: comfortable with regular customer visits and conferences (including the U.S.).

Bonus points

• Experience in nonprofit, giving, or payments (compliance, risk, donor experience).

• History of building vertical toolkits/solutions that scale across enterprise accounts.

What Great Looks Like in 12 Months

• Significantly improved win rate in our core markets.

• 80%+ of release expectations achieved.

• Clear narrative and playbooks for the field: why we win, where we don’t, what to say “no” to—and why.

• Team operating system in place: quarterly strategy reviews, robust discovery pipeline, and predictable delivery.

Director-Level Behaviors We Expect

• Accountable & reliable: owns outcomes, not just plans.

• Empathetic & relentlessly curious: keeps digging until root causes and workable solutions are found.

• Executive presence: confidently challenges and influences senior nonprofit leaders; commands the room with clarity and respect.

• Sales-friendly, product-centric: partners with GTM while protecting long-term product leverage.

• Resourceful & persistent: never stuck—always finds the next path forward with urgency.

Why work with us

• A strong, collaborative product team that owns what it builds

• Clear product vision and access to real customer feedback from global nonprofit leaders

• Flat structure: no politics, just great work with great people

• Transparent company culture-we share how we’re growing, where revenue comes from, and what’s next

• Long-term focus: we offer equity options and value sustained, meaningful contribution

Benefits

• 31 days off

• 100% paid telemedicine plan

• Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace.

• English learning courses

• Relevant professional education

• Gym or swimming pool

• Co-working

• Remote working