Brand & Social Media Director

Our approach:

- Innovative customer acquisition with a strong focus on social media. We became the #1 channel in our niche within 6 months, and we’re now expanding.

- Data-driven research and analytics that help investors make informed decisions. Our CEO is a former BCG consultant and senior banker, bringing a unique analytical edge to the industry.

- Top talent and an agile team. We’re highly selective, hiring only the best people who share our values.

Who we’re looking for

We’re looking for a leader to drive and manage our brand and social media presence, with a focus on organic content. Since social media is central to our acquisition strategy, this is a key leadership role for the business.

- You’ll own the company’s brand in the digital space and grow the top of the acquisition funnel.

- The role involves managing a cross-functional team of scriptwriters, editors, and designers, ensuring content production is streamlined and effective.

- You’ll work closely with one of the world’s top YouTube strategists to create top 0.1% content and deliver outstanding results.

- Ultimately, you’ll be responsible for the performance of our social media channels, with a primary focus on generating high-quality leads (potential customers). Your main KPIs are the quantity and the value (total investment budget) of those leads.

Key Responsibilities:

1. Long-Form Content (YouTube):

- Own the end-to-end development of YouTube content, from researching and benchmarking successful videos to brainstorming and proposing new topics.

- Collaborate with our YouTube strategist and manage the creation of titles, thumbnails, and hooks.

- Structure video outlines and coordinate with our internal researcher for data gathering.

- Review and refine scripts from our scriptwriter to ensure they align with our brand voice and engagement goals.

- Manage the post-production process, including coordinating with editors and thumbnail designers, and providing quality feedback.

- Analyze video performance and generate insights for continuous improvement.

2. Short-Form Content (Instagram and YouTube Shorts):

- Oversee and optimize our short-form content strategy, ensuring alignment across platforms.

- Collaborate with our agency partner and provide oversight to maintain quality and consistency.

3. Platform Expansion:

- Lead the expansion into new social media platforms as part of our growth strategy.

- Develop strategies to generate high-quality leads and maximize the impact of our social media efforts.

Other details

- Full-time and fully remote

- We’re open to candidates at various levels of seniority - we need both individual contributors and a team leader

- Fluent English is a must

Application process

- Contact @jay_abrams or [email protected]

- Share your CV

- Share examples of your social media work related to lead acquisition or brand development -for both corporate and personal brands