Performance Marketing Manager

We build digital marketplaces that make life easier for millions of users.
Our goal is sustainable growth through smart traffic acquisition, experimentation, and hypothesis testing.

We are looking for a Senior Performance Marketing Specialist who will develop a systematic strategy for user acquisition and retention across various verticals and business objectives through marketing channels.

What You’ll Do

Traffic planning and purchasing (mobile and web traffic across 5 countries) for various goals and business verticals:

• Develop media strategies aligned with key KPIs: user base growth, retention, monetization, etc.

• Adapt approaches to the specifics of countries, verticals (e.g., automotive, real estate), and product development stages.

Strengthening current performance channels:

• Optimize media buying through Google Ads, Meta, TikTok, ASA, Yandex Ads, programmatic, and other platforms.

• Continuously optimize campaigns based on goals: ROI, CAC, LTV, CPL.

Searching for and testing new sources:

• Identify alternative platforms and channels.

• Rapidly test and scale successful campaigns.

Ongoing creative testing:

• Develop hypotheses, run A/B tests for visuals and messaging.

• Collaborate with designers, local marketers, and agencies.

Budget management and efficiency:

• Strategically allocate spend across countries, verticals, and goals.

• Regularly monitor channel and regional ROI.

Close collaboration with analysts:

• Build dashboards for campaign optimization.

• Segment audiences and work with predictive models.

What We Expect

• 5+ years of experience in performance marketing, both app performance and web (experience with classifieds or e-commerce services is a plus).

• Expertise in Google Ads, Meta (Facebook, Instagram), TikTok, Apple Search Ads, and programmatic platforms.

• Experience managing large budgets ($200K+ per month) and allocating them effectively.

• Proficiency with tracking systems: AppsFlyer, Adjust, AppMetrica.

• Strong understanding of mobile attribution, fraud prevention, and funnel analysis.

• Proven experience in continuous creative work: idea generation, testing, scaling.

• Skills in product analytics and advanced metrics: LTV, ARPU, ROI.

• Experience launching new countries/markets from scratch is a plus.

• English level: Upper Intermediate+.

We Offer You

• Participation in international projects with millions of users

• Work in a strong team with mature processes

• Competitive salary, discussed individually

• Corporate training and growth opportunities

• Medical insurance after the probation period

• 20 working days of vacation per year plus 9 days off

• Birthday day off

• Additional bonuses for important life events (wedding, childbirth, etc.)