Influencer Marketing Manager

We are looking for an Influencer Marketing Manager who will build the influencer marketing direction from scratch and turn it into a scalable and stable user acquisition channel.

The main goal of this role is to make influencer marketing responsible for at least 15% of new user acquisition into the GoMining app.

This role combines strategy, partnerships, analytics, and performance marketing.

Responsibilities

• Build and scale GoMining’s influencer marketing strategy from scratch.

• Define influencer verticals, content formats, geographies, and creator segmentation.

• Fully manage influencer operations through platforms such as impact.com:

  • creator onboarding

  • tracking

  • payouts

  • reporting

• Source, evaluate, negotiate, and manage relationships with influencers and creators.

• Manage channel budgets and monitor unit economics.

• Launch and optimize campaigns across YouTube, TikTok, X, Telegram, podcasts, and other platforms.

• Test hypotheses related to formats, messaging, CTAs, landing pages, and conversion flows.

• Work closely with performance marketing and content teams to ensure consistent messaging.

• Build reporting and analytics around CAC, LTV, attribution, conversion rates, and creator performance.

• Scale successful partnerships and optimize underperforming campaigns.

Requirements

• 2+ years of experience in influencer marketing, affiliate marketing, or partnerships.

• Experience working with impact.com or similar influencer / affiliate platforms.

• Strong understanding of crypto, Web3, or DeFi ecosystems.

• Strong understanding of attribution and analytics tools:

  • AppsFlyer

  • GA4

  • Hotjar

  • One-links / tracking systems

• Experience working with a data-driven approach and performance metrics.

• Strong negotiation and relationship management skills.

• English C1+ is required.

• Additional languages are a plus.

Nice to Have

• Existing network of crypto / fintech influencers and creators.

• Experience scaling influencer channels globally.

• Experience working with app-based or subscription products.

• Experience in performance marketing or paid acquisition.

Benefits

• Professional growth: support for courses, conferences, and English learning (up to 100% coverage).

• Work-life fit: remote or hybrid format with flexible hours across international teams.

• Paid leave: up to 28 vacation days +  8 company holidays + 5 personal days per year

• Recognition programs: structured performance reviews and team awards.

• Team culture: retreats in international locations (for example, company apartments in Cyprus).