Product Manager (BAF)

About the Role

We’re looking for a Product Manager to join the Growth team at Salmon, with a focus on building and scaling our referral program ("Bring a Friend"). This program is a strategic lever to drive customer acquisition across multiple products and channels. You’ll be responsible for discovering high-intent referral moments in the customer journey and building flows that help users seamlessly invite friends — and convert those leads into real business value.

This is a unique opportunity to own a cross-functional growth product from ideation to execution, challenge the status quo, and deliver measurable impact in a fast-paced fintech environment.

Key Responsibilities

1. Own the Referral Program: Lead the development, rollout, and continuous improvement of our referral engine, from onboarding flows to tracking infrastructure and conversion pipelines.
2. Define Roadmaps: Shape the product vision and strategy. Build and maintain a clear roadmap, backlog, and prioritization framework to scale referrals as a performance channel.
3. Run Experiments: Design and run experiments to test hypotheses quickly and learn fast. Validate ideas with MVPs and iterate based on results.
4. Be Data-Driven: Identify key metrics, define tracking requirements, and monitor performance through dashboards. Continuously ask “why” and “what’s next?” based on the numbers.
5. Deliver Autonomously: Solve problems independently and come to the team with solutions, not just questions. Work across tech, design, marketing, and analytics to get things done.
6. Communicate Creatively: Develop customer-facing communication and referral triggers. Think outside the box to motivate customers to share the product.
7. Document and Structure: Keep documentation clean and clear. Structure your thinking and describe features in a way that developers and designers love to work with.

What we expect from candidate

1. 2+ years in product management or a related role where you owned a product or feature end-to-end
2. Excellent analytical thinking — you ask “why” before “how,” and dig into data to find insights
3. Strong structure and documentation habits — you think in Notion tables, Figma flows, and Jira tickets
4. Proven track record of iterative delivery — from MVPs to full-scale rollouts
5. Creativity and growth mindset — you like to test, learn, and always improve
6. Independence — you can lead without being micromanaged
7. Bonus: experience with fintech, acquisition funnels, or referral mechanics
8. Why would it be cool to work with us?

What we create

1. Modern banking services for millions of Filipinos
2. Cutting-edge solutions based on the best world practices and AI implementation
3. Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia
4. A business capable of raising over $60MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market
5. An environment that allows you to launch new products in 3-4 months
6. A basis for expanding into new markets all over the world

What we offer

1. Passionate international team spanning the globe
2. Rapid professional growth. Merit (and merit only) rules the day
3. Reward for performance and long-term success of Salmon
4. Fast track to grow internationally
5. New office in Manila, Philippines
6. Relocation support for eligible candidates
7. Medical insurance, health and wellness benefits
8. Program of events and activities both online and in person