HR Marketing Manager

Lemesos, Cyprus

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.
We are building the future of live entertainment. We believe that by providing people with the best and highest-quality live streaming experience in entertainment, we can tackle the world’s “problems” better, together!
We are seeking an experienced HR Marketing Manager to join our passionate team.

Responsibilities:

Digital Marketing & Performance

• Campaign Management: Launch and optimize paid advertising campaigns across Meta, LinkedIn, Telegram, and Google Ads to promote vacancies and strengthen the employer brand.

• Web Management: Oversee the career website and landing pages, including structure, copywriting, A/B testing, and performance analysis.

• Analytics & KPIs: Take full ownership of key metrics such as CPC, CTR, CPL, and application conversion rates.

• Funnel Optimization: Drive conversion improvements at every stage of the recruitment funnel: Impressions → Clicks → Apply → Interview.

• Reporting: Build and maintain comprehensive reports and data dashboards.

Content & Distribution

• Community Placement: Plan and execute content distribution across relevant platforms and communities (e.g., Habr, Reddit, Telegram).

• Cross-functional Collaboration: Work closely with the Talent Acquisition (TA) team and hiring managers to craft targeted campaign messaging for specific roles.

Employer Branding

• EVP Strategy: Support the development, localization, and communication of the Employer Value Proposition (EVP).

• Social Media Management: Manage employer social media profiles and career platforms (LinkedIn, Instagram, Telegram, HH, Glassdoor, etc.).

• Events: Organize and promote employer branding events, including webinars, meetups, and conferences.

• Special Projects: Lead special projects and collaborations to increase brand awareness and market presence.

Job requirements

• Experience: 4+ years of proven experience in HR Marketing, Digital Marketing, or Performance Marketing.

• Language Proficiency: English level Upper-Intermediate (B2) or higher.

• Strategic Mindset: You view content as a strategic tool for impact and conversion, rather than just "aesthetic visuals."

• Growth & Performance Driven: You think like a growth hacker—treating every post, landing page, or email as a hypothesis to be tested and validated.

• Funnel Expertise: You understand that an employer brand is a recruitment funnel and know how to optimize it using data, A/B testing, and marketing frameworks.

• Audience Segmentation: Ability to segment target audiences and tailor messaging for every stage of the candidate journey.

• Data-Centric: Deeply result-oriented with a focus on measurable metrics.

• Technical Stack: Proficient in managing ad platforms, marketing tools, and analytics software.

• Relocation: Ready and open to relocate to Cyprus to work on-site with the team.

Conditions

We know that great talent deserves great conditions, so here's what you can expect when joining us:

• EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.

• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.