Head of User Acquisition

Ruby Labs is a tech company with a portfolio of consumer products in health, education, and entertainment (100M+ annual users). We are looking for a Head of User Acquisition to take full ownership of execution quality, operational processes, and performance delivery within the User Acquisition Department.

This is a hands-on leadership role, you will manage a team of 3–6 User Acquisition Managers across different seniority levels and will be fully accountable for the team’s KPIs, execution discipline, ROI, and results. This is a high-impact, high-responsibility role. Results, efficiency, and ROI are the primary measures of success.

Responsibilities:

• Team Leadership & Development
  Lead, mentor, and develop a team of User Acquisition Managers. Ensure continuous growth in knowledge, execution quality, and performance across the team.

• Hands-On Performance Management
  Stay deeply involved in daily operations. Be able to step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and demonstrate best practices.

• Budget Ownership at Scale
  Manage and oversee $1M+ monthly advertising budgets across all networks, ensuring disciplined spend allocation, controlled scaling, and performance stability.

• Facebook as a Core Channel
  Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel.

• Analytics, Insights & Data-Driven Decisions
  Work deeply with performance data and analytics to identify insights, inefficiencies, and growth opportunities. Collaborate closely with the Analytics team to stay continuously informed about funnel performance, attribution, cohort behavior, and overall acquisition efficiency.

• Process & Reporting Setup
  Build, document, and enforce clear UA processes, reporting standards, and performance review cadences. Ensure transparency and full control over daily, weekly, and monthly results.

• Creative Ideation Process
  Build and manage a structured process for sourcing, testing, and iterating creative ideas. Work closely with Creative Managers to continuously identify and scale top-performing creatives.

• Operational Excellence
  Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring.

• KPI Ownership
  Take full responsibility for team KPIs, including efficiency and ROI metrics. Results and outcomes are the primary measure of success.

Qualifications:

• Senior User Acquisition professional with leadership experience.

• Proven hands-on management of $1M+ monthly advertising budgets.

• Deep, practical expertise in Facebook Ads or Google Ads, with ownership of Facebook Ads as the primary acquisition channel.

• Proven experience managing multiple paid acquisition sources beyond Facebook and Google is a strong plus.

• Strong analytical mindset with the ability to work deeply with data to extract insights.

• Experience collaborating closely with Analytics teams to guide decision-making.

• Focused on high-ROI, efficient scaling, not just spend growth.

• Comfortable working directly inside ad accounts, not only at the reporting level.

• Experienced in training, coaching, and developing UA teams.

• Structured, disciplined, and highly accountable.

• Able to operate effectively in a fast-paced, high-pressure environment.

• Clear, direct communicator focused on results.

• Fluent Russian and English.

We offer:

• Fully remote work (within ±4h of CET).

• Unlimited PTO + paid national holidays.

• Company-provided MacBook.

• Flexible Independent Contractor agreement with tax advantages.