Growth Product Manager

Ruby Labs is a tech company with a portfolio of consumer products in health, education, and entertainment (100M+ annual users). We’re looking for a Growth Product Manager to drive a 15% quarterly ARPU increase across our subscription products. You'll own retention, engagement, and perceived value improvements end-to-end, with a clear, measurable goal and direct impact on both the product and your career. We're looking for a data-driven product leader with a proven track record in retention/engagement optimization and fluency with AI tools as part of daily work.

Responsibilities:

• ARPU Growth: Achieve a 15% quarterly ARPU increase by enhancing product value, retention, and engagement across existing subscription tiers.

• Retention Strategy: Build and optimize retention and engagement loops that deepen user satisfaction and extend subscription lifetime.

• User Journey Optimization: Analyze user behavior, identify engagement gaps, and implement product improvements that increase perceived user value.

• Session Analysis: Conduct day-to-day review of user sessions to identify friction points, drop-offs, and behavioral patterns that inform product decisions.

• Metrics & Reporting: Build and maintain Mixpanel dashboards and deliver regular performance reports on key product metrics, surfacing actionable insights for the team.

• AI-Powered Prototyping: Use AI tools - including Claude and other solutions - to independently generate functional prototypes and concepts that are directly considered for production.

• Hypothesis-Driven Work: Use data, feedback, and research to identify opportunities. Generate, validate, and execute hypotheses quickly, taking full ownership from idea to production.

• Backlog & Testing: Own the product backlog, prioritize experiments, and lead the end-to-end execution of A/B and multivariate tests.

• End-to-End Ownership: Lead the full cycle - from design and implementation to QA, data review, and final decision to scale or retire changes.

• Quality Delivery: Maintain exceptional UX standards; deliver only high-quality, high-impact improvements.

Qualifications:

• Experience: 4+ years in product management with proven results in ARPU, retention, or engagement growth.

• Ownership Mindset: Hands-on and accountable from hypothesis to production; experienced in stakeholder management and delivery.

• Analytical Thinking: Strong ability to extract insights from product data, user behavior, and feedback. Hands-on proficiency with Mixpanel - including building boards, funnels, cohorts, and custom reports.

• AI Fluency: Actively uses Claude and other AI tools in daily work - for prototyping, analysis, writing, and problem-solving. This is not optional; it's how we work.

• Creative Problem-Solving: Innovative thinker with experience designing retention mechanisms and engagement features, including AI-generated product concepts.

• Subscription Expertise: Deep understanding of user lifecycle, retention psychology, and value-based growth.

• Quality-Driven: High attention to detail and commitment to delivering an excellent user experience.

• Technical Fluency: Proficient with analytics tools, cohort analysis, backlog management, and data-driven decision-making.

• Fluency in English.

We offer:

• Fully remote work (within ±4h of CET).

• Unlimited PTO + paid national holidays.

• Company-provided MacBook.

• Flexible Independent Contractor agreement with tax advantages.