Business Analyst

CyprusHybrid

We are seeking a Business Analyst with a strong analytical mindset and practical experience in leveraging data to drive business decisions. 

The right candidate brings a background in the gaming industry or product analytics, with a passion for transforming data into strategic insights.

In this role, you will collaborate closely with cross-functional teams ; including product, marketing, and other key stakeholders , to analyze complex datasets and uncover opportunities that enhance user engagement, monetization, and overall business growth. 

Your work will play a critical role in shaping product strategies, optimizing player experiences, and informing key decisions across the organization.

Your Impact

  • Deliver meaningful, data-driven insights through clear presentations, reports, and compelling storytelling to support strategic decision-making across the organization

  • Interpret player behavior, event strategies, and monetization performance to identify opportunities for growth, improve user retention, and enhance engagement

  • Conduct deep-dive analyses to uncover root causes, evaluate performance trends, and distinguish between correlation and causation in user and product data

  • Design, execute, and analyze A/B tests to evaluate the effectiveness of new features, user flows, and promotional strategies

  • Act as a strategic partner to product, marketing, and operations teams by proactively identifying data-driven opportunities, risks, and optimization areas

  • Analyze large, complex datasets to uncover patterns, trends, and actionable insights that inform product development, marketing initiatives, and business strategy

  • Collaborate closely with product managers, R&D, marketing, and other cross-functional stakeholders to guide product direction and enhance user experiences

  • Build and maintain intuitive, scalable dashboards and reporting tools to monitor key performance indicators (KPIs), product health, and business performance metrics

Our Requirements

  • 2–5 years of experience in a Business Analyst, Data Analyst, or similar role

  • Strong proficiency in SQL (advanced joins, window functions, performance optimization)

  • Experience in the gaming industry (preferably mobile, casino, sports betting, or free-to-play)

  • Solid understanding of analytics tools (e.g. Looker, Tableau, Power BI, Google Data Studio)

  • Experience with product analytics, A/B testing, and retention/engagement metrics

  • Ability to turn complex data into actionable business recommendations

  • Strong communication skills and stakeholder management experience

  • Bachelor’s degree in Business, Statistics, Computer Science, Economics, or a related field

Posted on: 7/8/2025

B2Tech

B2Tech

B2Tech is an omnichannel services provider to the Sportsbook & iGaming industry. Our platform is innovative and can be customised to fit your specific needs.

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