SM Creative Producer

We're looking for a visionary SM Creative Producer: a strategist as well as a creator and community-savvy navigator - to scale our media brand across Instagram, YouTube, TikTok, build an engaged audience from the ground up, and turn our social channels into an everyday destination for people on their journey toward mental and emotional well-being.

What You’ll Do

• Own and scale Pink Elephant’s media platform content machine from 0 to 500K+ subscribers across key platforms (e.g. Instagram, YouTube, TikTok, etc.)

• Identify key conversion points across funnels
  Design platform-native strategies that position each channel as an independent content and inspiration hub — not just a feed for repurposed articles
  Create content rubrics that combine evergreen formats, reactive moments, and original series native to social (e.g., micro-videos, UGC diaries, visual explainers, live expert sessions)

• Build growth loops by integrating media, e-commerce, and community touchpoints
  Work with editorial, design, and growth teams to turn Pink Elephant’s core narratives into social-native formats

• Experiment relentlessly, track KPIs, and refine based on data and feedback

• Strategize and navigate collaborations with influencers, creators, and producers whose values and audiences align with ours

Your 90-Day Launch Plan

In your first 3 months, you’ll:

1. Develop a cross-platform growth roadmap: define channels, goals, priorities, and content architecture

2. Build the brand voice & tone across platforms: from visual language to caption style

3. Design & test a weekly content engine with hero, hub, and help formats

4. Pilot rubrics and content series (e.g., microdosing diaries, “What helped me” reels, 30-second explainers, expert Q&As)

5. Set up analytics stack to track growth, engagement, and retention

6. Assemble lightweight production workflows to scale experimentation without burning out

Who We’re Looking For

This role is ideal for someone who’s either:

• A profound SMM pro with a proven record of scaling social media channels for a media brand or content-led business

• A creator/producer who built their own brand or helped an influencer go from 0 to 100K+

• A content-driven founder or growth marketer who’s grown a product or platform via storytelling on Instagram, YouTube, or TikTok

You’re a fit if you:

• Think in audience-first formats, not just posts

• Know what it takes to build from scratch — and thrive in ambiguity

• Can blend media strategy with creator energy — moving from slides to scripts to stories

• Understand both wellness and internet culture, and feel at home in the psychedelic/well-being space

• Can collaborate across functions and lead both strategy and execution

• Have examples or case studies of growing social channels (your own or others’)

• Have experience working with or as: influencers, editorial teams, community managers, brand designers

What Success Looks Like

• 500K+ relevant, engaged followers in 12 months

• 5-7 recurring, platform-native content series people return for

• High conversion from social → community → platform use (newsletter, marketplace, AI tools)

• Clear brand voice across all platforms

Active community of creators and practitioners amplifying our mission