PPC Specialist ( Google Ads)

We are looking for a dynamic and results-driven PPC Specialist with strong expertise in Google Ads campaign management and performance analysis.

YOUR IMPACT:

• Plan, execute, and optimize Google Ads campaigns to achieve user acquisition and performance targets.
• Manage search, display, video, performance max, and remarketing campaigns to ensure efficiency and maximum ROI.
• Collaborate with creative teams to develop high-performing ad creatives and landing page recommendations that drive conversions.
• Monitor key performance metrics (Conversions, CPA, ROAS, CTR) and continuously optimize campaigns based on data insights.
• Stay up to date with Google Ads updates, industry trends, and best practices to maintain competitive campaign performance.

Google Ads Campaign Management

• Plan, launch, and optimize campaigns across Google Ads platforms.
• Conduct keyword research, competitor analysis, and audience targeting strategies.
• Manage bidding strategies and campaign budgets effectively to maximize ROI and achieve KPIs.
• Perform A/B testing on ad copy, landing pages, and campaign structures to improve performance.
• Analyze campaign data and provide actionable insights for continuous optimization.
• Implement remarketing strategies to improve conversion rates and user acquisition.
• Ensure campaigns follow Google Ads policies and best practices.

Performance Reporting & Analysis

• Prepare weekly, monthly, and quarterly performance reports.
• Analyze campaign data to identify trends, opportunities, and optimization areas.
• Track and evaluate key performance metrics to improve campaign effectiveness through data-driven decision-making.
• Use analytics tools to measure user behavior and campaign impact.

Budget Management

• Manage campaign budgets efficiently while achieving performance objectives.
• Continuously assess cost efficiency and optimize campaigns for maximum ROI.
• Monitor spend pacing and budget allocation across campaigns.
• Proven experience managing medium to large advertising budgets.

OUR REQUIREMENTS:

• Minimum 3 years of experience in PPC, performance marketing, or digital advertising with a strong focus on Google Ads.
• Strong analytical skills with experience using Google Ads, Google Analytics, Looker Studio, and Google Tag Manager.
• Google Ads certification is considered a plus.
• Strong communication skills in English (minimum B1 level), both written and verbal.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience in the sports betting and casino industry is considered an advantage.

WHAT WE OFFER:

• Annual Discretionary Performance Bonus 💷
• Annual Salary Review 💵
• 21 Days of Paid Leave 📢
• Hybrid Model 🏠
• Semi-flexible Working Hours ⌚
• Provident Fund 💰
• Medical Insurance coverage ❤‍🩹
• Sports Benefits App Subsidized Subscription 🏋
• EUR 100 monthly Lunch Allowance with extra EUR 9 per in-office day 😋
• Weekly Happy Hour 🤠
• Exciting Career Paths 🎯
• Personalized Learning and Development Programs 📖
• Birthday Leave! 😎
• Marriage Leave Vacation 💍
• Variety of Employee Perks 🎫