We are looking for a Senior User Acquisition Manager to own and scale TikTok as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels.

This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable.

Key Responsibilities

Channel Ownership & Performance

• Own and optimise the Facebook ad account end to end — structure, bidding, budget allocation, scaling.

• Maintain high subscription volume while driving efficient CPA and positive ROAS.

• Prepare and present a clear weekly channel strategy with results and next steps.

Testing & New Approaches

• Continuously test new campaign structures, audiences, bidding strategies, and placements.

• Identify and pilot new approaches before performance plateaus, scaling what works.

• Run structured creative testing to find winning angles, hooks, and formats.

Creative Collaboration

• Work closely with the creative team to develop high-performing ad creatives.

• Provide data-driven feedback on angles and messaging to guide production.

• Manage creative fatigue proactively, rotating and refreshing at high spend levels.

Analytics & Data

• Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.

• Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team.

• Own the channel testing roadmap: audiences, bidding, geo-expansion, and landing funnels.

Qualifications

Must-Have Experience

• 3+ years of hands-on paid social experience, with Facebook as a primary channel you have owned.

• Experience managing six-figure monthly ad spend on Facebook with clear ROI accountability.

• Proven track record maintaining high volumes profitably while continuing to scale.

• Experience driving subscriptions through web funnels (web-to-web) for D2C products.

• Deep Meta platform knowledge: account structures, audience targeting, bidding strategies, and creative testing methodology.

• Multi-GEO experience running and scaling campaigns across multiple countries.

• Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks.

Operating Attributes

• Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight.

• Highly analytical — every scaling and kill decision is grounded in data, not intuition alone.

• Fast under load — runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip.

• Always testing — looks for new approaches beyond what already works instead of defending the status quo.

• Clear, direct communicator — presents insights, results, and recommendations to stakeholders.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (60 minutes)