Marketing Analyst

RemoteSeniorMiddle

We are looking for a Marketing Data Analyst to support analytics across user acquisition and marketing performance. The role focuses on working with marketing data, ensuring consistency of key metrics (LTV, CAC, ROI), and providing insights to support decision-making. This position involves working with large datasets, analyzing marketing funnels, and helping the team better understand performance across channels.

What We’re Looking For

Strong SQL skills (BigQuery or similar)
Solid understanding of marketing metrics: CAC, LTV, ROI/ROMI, payback
Experience working with large-scale datasets (transaction-level, event-level)
Experience with BI tools (Tableau)
Ability to work with attribution data and marketing sources (Meta, Google Ads, etc.)
Strong analytical thinking and ability to translate data into business insights
Experience in A/B testing analysis

What You’ll Do

Analyze marketing performance across different channels (Meta, Google, etc.)
Work with core datasets (spend, revenue, LTV, attribution)
Support consistency of key metrics (LTV, CAC, ROI) across reports
Support development and validation of LTV calculations
Analyze funnel performance (click → install → payment → retention)
Assist with A/B test analysis and interpretation of results
Identify data quality issues and collaborate with data engineering to resolve them
Prepare reports and dashboards to support marketing and product teams
Work closely with marketing and data science teams to support LTV prediction development and validation