Head of Marketing

We’re now seeking a strategic and hands-on Head of Marketing to lead and scale our global marketing efforts across B2C and B2B.‍

As HoM, you’ll shape how the world experiences Muse Group’s products and Hal Leonard’s legacy offerings. You’ll lead a growing, international marketing team across growth, content, creative, and communications. You’ll drive business impact through modern storytelling, experimentation, and brand clarity — building systems that scale without adding overhead.

You’ll also take a direct hand in elevating our B2B and institutional marketing as a key strategic growth driver.

What’s In It for You?

• Own and innovate across multiple marketing channels

• Help define and evolve the voice of Muse Group’s expanding product portfolio

• Collaborate closely with product, sales, and creative teams

• Access to cutting-edge marketing tools, data analytics, and resources

• Be part of a company that’s reshaping the music industry through technology and creativity

• Enjoy a flexible, inclusive work culture that supports experimentation and new ideas

You won't hear water cooler chat about the weather here at Muse, here we are rating our favorite Prince albums and discussing Japanese punk.

Key Responsibilities:

B2C & Brand Growth

• Own brand positioning and voice across our portfolio of products and future launches.

• Lead social media strategy: build and scale acquisition and engagement channels from the ground up, transforming into a strong, high-performing ecosystem.

• Develop brand strategies for international audiences and double channel-led sales.
  

B2B Marketing & Partnerships

• Define messaging and GTM strategies for music educators and distribution partners.

• Modernize our B2B creative, packaging, and storytelling.

• Build scalable ambassador and referral programs to grow reach. 

Content & Community

• Own content marketing from ideation to long-tail engagement.

• Partner cross-functionally to prioritize and amplify content that drives KPIs.

• Define content pipelines across social platforms (YouTube, newsletters, UGC, etc).

• Grow brand presence in online communities (Reddit, Discord, etc.) with a focus on tone, engagement, and community-led growth.

• Craft storytelling systems that explain product development and innovations over time.

Systems, Tools & Culture

• Build the right global structure: team, processes, tools, and vendors.

• Instill a culture of experimentation, iteration, and measurable ROI.

• Ensure marketing analytics and attribution are transparent and connected to business outcomes.

Required Experience: 

• Proven success in senior marketing leadership, ideally within consumer SaaS, media, or education sectors.

• Demonstrated ability to grow brand awareness and key performance metrics through full-funnel marketing strategies.

• Hands-on experience scaling social media from the ground up, developing high-impact YouTube strategies, and launching go-to-market campaigns in new regions.

• Strong mix of strategic vision and operational execution, with the ability to lead teams and roll up your sleeves when needed.

• Data-driven mindset paired with bold creative thinking — with a portfolio of content that generated viral engagement and delivered measurable business impact.