GTM Product Marketing

We are looking for a sharp, execution-oriented Go-To-Market (GTM) Product Marketer with healthcare experience to accelerate the expansion of our HST (Home Sleep Testing) Physician Program. If you are a product marketer or GTM consultant who has architected a physician-focused go-to-market program for a health tech or tech enabled service in healthcare, we’re looking for you.

While we have begun to build a referral network (for home sleep testing and clinical sleep care) among healthcare providers such as primary care practices, we need an experienced and strategic product marketer to build upon and / or transform our current approach into a sophisticated, scalable B2B channel. You will be responsible for defining the playbook, refining the value proposition for medical practices, and launching the pilot for a high-volume referral engine.

Responsibilities

• Channel Strategy & Segmentation: Identify and prioritize high-yield physician sub-segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics.

• Value Prop & Messaging: Refine our B2B narrative. You’ll move beyond "we do sleep tests" to "how we improve patient outcomes and practice efficiency," creating tailored collateral for different stakeholders (Physicians vs. Office Managers).

• Demand Generation and Lead Conversion: Define, test and prove out a more efficient approach to driving both demand generation and lead conversion.

• Commercial Infrastructure: Refine (or redefine) the process for the sales team. This includes designing the sales stages, referral workflows, and incentive structures that enable our sales organization to scale referrals.

• Rollout Management: Lead the 90-day pilot of the new channel strategy. Coordinate between Marketing (lead gen), Sales (outreach), and Operations (fulfillment) to ensure a seamless provider onboarding experience.

• Data & Optimization: Establish the KPIs for channel health. Track conversion rates from "Initial Contact" to "Active Referring Provider" and provide a roadmap for post-contract scaling.

What You Bring To The Role

• 5+ years in GTM Strategy, Product Marketing, GTM Consulting, B2B SaaS, Business Development, specifically within the Healthcare or HealthTech space.

• Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services is a significant plus.

• Experience in clinical sleep care would be very beneficial, but not required.

• You don't just hand over a slide deck; you build the templates, the CRM workflows, and the talk tracks.

• Ability to look at a market map and identify where the "low-hanging fruit" meets long-term strategic value.

Who We Are

We’re committed to a vision of millions waking rested and ready. We are Human First because our patients and teammates are why we’re here. We are growing rapidly but sustainably because we are committed to Relentless Progress. Run into a challenge or a new opportunity? We tackle it as a team because we know that we are Stronger Together. We embody rapid, sustainable growth. Run into a challenge or a new opportunity? Everyone on the team rolls up their sleeves and digs in.