Go-To-Market Engineer

We're looking for a GTM Engineer who will build and own the outbound revenue engine end-to-end — from signals and targeting to experiments, pipeline, and closed deals.

This is a hybrid role that blends sales and engineering. You'll think in user pain points and results, systems and signals, write copy that converts, read the data and customers. You’ll work across the full lifecycle — from hypotheses and systems design to customer conversations and closed deals.

pdf.net already has hundreds of thousands of users every month — including employees from Google, Amazon, Microsoft, Airbus, Disney, and dozens of other major companies. The B2B channel is wide open and untapped. We're looking for someone who could eventually lead a team built around what we start now. And if the numbers are there, revshare is on the table: build the channel, own a piece of what it generates.

Who we are

We’re team Variant Group, we build B2C SaaS products that millions of people use every day: resume.co, resumetemplates.net & cv.co, contracts.net, pdf.net, and others.

We're fully remote, operating worldwide: USA, Spain, Germany, Serbia, Argentina, Thailand. pdf.net is our fastest-growing product — and the one you'll be working on.

What You’ll Do

• Build and own the systems that power outbound from first signal to closed deal — including targeting, enrichment, sequencing, qualification, routing, and pipeline visibility.

• Architect and evolve the GTM stack — from data sources and enrichment to sequencing, tracking, and feedback loops.

• Design the outbound engine as a system, not a set of campaigns: define how leads enter, how they are scored, how they move through the funnel, and how each step compounds into revenue.

• Orchestrate AI and workflows to use signals to trigger outreach, automate research and personalization, and build feedback loops.

• Set up forecasting and pipeline tracking from scratch, so we always know what’s working, what’s broken, and where leverage is.

• Write sharp, persona-specific outreach (email + LinkedIn) grounded in real pain points.

• Run structured A/B tests on messaging angles, pricing hooks, CTAs, and timing; log everything and iterate based on data, not gut.

• Identify warm expansion opportunities and design outreach to convert them to team plans.

• Monitor reply rates, qualification rates, and pipeline weekly — document what works, spot what's not and fix it.

What You Bring

• Proven track record in outbound sales, growth, or demand generation — we care about results (reply rates, pipeline created, deals closed), not job titles. Whatever they called you works if the numbers back it up.

• Strong commercial instincts and judgment — you can run a discovery conversation, handle objections, and close.

• Hands-on experience building and running outbound campaigns — from list building and segmentation to copy, sequencing, and follow-up logic. You've done it, you know how to iterate and improve performance.

• Analytical mindset — you read reply rate data, spot patterns, form hypotheses, and test them systematically. When things underperform, you figure out why and fix it fast.

• Strong hands-on experience with modern GTM tools: Clay, Apollo, Instantly, HubSpot, or similar. You can build and operate the stack yourself, not just work inside it.

• Comfortable operating solo, owning a process end-to-end without a lot of hand-holding, making decisions independently.

• Excited about AI and automation as force multipliers — and able to apply them in real workflows, not just talk about them.

Bonus Points For

• Experience building outbound or GTM processes from scratch and scaling them

• Experience working with account-based or highly targeted outbound approaches (ABM or similar)

• Experience closing deals and working with solid revenue numbers — you’re comfortable talking about money, pricing, and value without hesitation

Working with us

• 100% Remote and Location Independent Work from any location that suits you — be it your home, a café, or anywhere else.

• Results-Oriented We believe in the quality of output over hours clocked in. Deliver results, and enjoy real autonomy in return.

• Data-Driven We have Amplitude, A/B tests, and easy access to user data — you'll always know how things are performing.

• Unlimited Time Off We trust you to take time off when you need, ensuring you’re always at your best when you’re with us.

• Growth Support We actively invest in your development — Variant Group fully compensates expenses on courses, software, subscriptions, and conferences. Whether it's expanding your skill set or supporting your work-life balance, we’ve got you covered.

Salary & Contract

• Compensation: $48,000 — $72,000/year. Revshare negotiable upon trial period, based on the results. Yearly bonus based on profit and performance.

• Paid via deel.com (standard contract).

How to apply?

1. Submit via Google Forms (15 mins).

2. After a successful resume review, you'll be invited for an interview.

3. If needed, we may ask you to complete a short test assignment (2–4 hours maximum) to see how we align in thinking and execution.

4. As a final stage, there may be a short call to check culture fit with the CEO or with CPO.

5. Receive the offer 🎉