CRM Marketing Manager

Role Overview

We are looking for a CRM Marketing Manager to lead the planning, execution, and optimization of CRM campaigns across multiple clients. This role focuses on driving user engagement, reactivation, and revenue through data-driven communication and lifecycle marketing.

Key Responsibilities

• Plan, set up, and launch CRM campaigns across channels (Email, SMS, and in the future WhatsApp, Discord, etc.)

• Manage end-to-end campaign execution: segmentation, content, scheduling, and delivery

• Test campaign flows and ensure smooth user journeys (click → interaction → reward)

• Prepare campaign content, including copy and localization for different GEOs

• Analyze campaign performance (CTR, reactivation, deposits, etc.) and continuously optimize results

• Build and maintain campaign calendars across multiple clients

• Set up and manage gamified campaigns (mini apps, drops, contests, challenges in Telegram bot)

• Work closely with product and tech teams to improve campaign performance and user experience

• Identify growth opportunities and propose new CRM strategies and mechanics

Requirements

• 2+ years of experience in CRM / Lifecycle Marketing / Retention Marketing

• Experience with CRM tools

• Strong understanding of segmentation, user behavior, and campaign logic

• Experience working with multi-channel campaigns (Email, SMS; messengers is a plus)

• Analytical mindset with ability to interpret data and optimize campaigns

• Strong attention to detail and ability to manage multiple campaigns simultaneously

• English language 

What You’ll Be Working On

• Reactivation campaigns for inactive users

• Gamified engagement campaigns (Wheel, Mystery Box, Spin-based games)

• Personalized offers and lifecycle flows

• Weekly campaign planning and execution across multiple clients