Creative Producer (Gaming)

Appodeal is looking for a creative and performance-driven Creative Producer to lead the ideation and production of marketing creatives for our casual and hybrid-casual mobile games. You’ll be working with a portfolio of casual titles — including word, puzzle, card and board games — as well as idle/tycoon games.

The ideal candidate has a sharp creative vision, a strong understanding of the mobile ad ecosystem, and experience working with both in-house and outsourced production teams. You’ll be responsible for managing creative workflows, generating ideas, and continuously optimizing performance through data-driven decisions.

Responsibilities:

1. Develop and execute creative strategies for different ad channels across multiple projects;
2. Lead the production process for video, static, and playable creatives with external partners, and collaborate with the in-house team on idea development;
3. Collaborate closely with the UA team to analyze results and adapt creatives to campaign goals;
4. Generate hypotheses and creative concepts both independently and in collaboration with the Creative team;
5. Review and analyze creative performance metrics to optimize and iterate on concepts;
6. Conduct competitor analysis and prepare research reports on creative trends.

Requirements:

1. 3+ years of experience in creative production for mobile games;
2. Strong understanding of casual and hybrid-casual mobile games;
3. Marketing expertise – an understanding of audience motivation, advertising platforms, and key metrics;
4. A strong analytical mindset with the ability to form hypotheses, support decisions with data, and turn insights into actionable improvements;
5. Excellent communication and organizational skills;

Nice to Have:

1. Background in design, video editing, or copywriting.