Content Lead

At Koinly, we’re looking for a Content Lead to act as editor-in-chief and shape how we educate and engage our users. You won't just be managing a blog; you'll be shaping how the world understands crypto taxes. You’ll define the content strategy, set editorial standards, oversee all output, and ensure every piece drives clarity, trust, and measurable impact.

This role is a fit if…

You'e an Editor-in-Chief who thrives at the intersection of editorial excellence, SEO science, and product-led growth. You've a natural radar for quality and can spot a misaligned brand voice from a mile away. You enjoy the "puzzle" of translating complex technical topics (like crypto tax and regulation) into clear, high-trust narratives that convert. On top of that, you're a leader of people; you take pride in mentoring writers into strategists and building operational systems that allow a content team to scale without losing its soul.

The must-haves

• 8+ years of experience in content strategy and editorial leadership, specifically within B2B or B2C SaaS (fintech experience is a significant advantage).

• Editorial excellence: A portfolio that demonstrates "Gold Standard" quality: flawless C2/Native English, a sharp eye for tone of voice, and the ability to edit technical drafts into compelling stories.

• SEO as a second language:Deep expertise in keyword research, intent mapping, and executing content strategies that move the needle on organic rankings and traffic.

• Proven leadership: Experience managing and scaling a mix of in-house talent and freelance contributors. You know how to set SLAs, give constructive feedback, and build a high-performing culture.

• Operational rigor: You don’t just "publish"; you build frameworks. You are comfortable designing workflows, content calendars, and distribution systems.

• Data-informed mindset: You are comfortable with analytics tools and can translate raw performance data into a strategic "what’s next" for the roadmap.

Bonus Points (nice-to-haves)

• Crypto/Tax Native: You already understand the crypto ecosystem or have experience in a highly regulated space like tax or finance.

• Multi-format mastery:Experience leading video strategy (YouTube/Shorts), webinars, or podcasts.

• Technical SEO: Knowledge of site migrations, schema, or core web vitals.

• Multilingual: Fluency in French or German, or experience managing localization programs.