User Acquisition Manager (Unity, AppLovin, Mintegral)

Cleverside is an international mobile product company based in Cyprus, with a growing team of 50+ people. Since 2019, we’ve been creating mobile games, our portfolio features 15+ mobile games across iOS, Android, and Amazon, reaching 265 million installs. Our games engage players, challenge their thinking, and create memorable experiences. We leverage data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform and grow.

We are seeking a skilled User Acquisition Manager to set up advertising campaigns in video ad networks Unity Ads, AppLovin, Mintegral.

Your Role:

• Plan, set up, and optimize advertising campaigns in video ad networks (Unity Ads, AppLovin, Mintegral).

• Work with DSP platforms (Moloco, Liftoff, Smadex).

• Search for partners and purchase incentivized traffic.

• Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.

• Prepare and launch soft launches.

• Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.

• Collaborate with internal teams: marketing, creative production, analytics, product, and others.

• Research and test new tools, channels, and strategies.

• Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.

What makes you a great fit:

• Experience with different product including web products - as a plus (incent traffic, DSP, video networks);

• Experience with subscription-based and ad-monetized products (games/utilities);

• 3+ years of experience working with video ad networks;

• Experience with attribution and analytics systems (AppsFlyer, Adjust);

• Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;

• Ability to multitask and work with large volumes of data;

• Experience in planning and implementing user acquisition funnels across different channels;

• Proficiency in Excel (pivot tables, data analysis, reporting);

• Experience conducting tests and working with hypotheses;

• English proficiency - B1 level or higher;

• Strong analytical skills and interest in analyzing user behavior and market trends;

• Experience working with rewarded traffic is a plus.

We offer:

• Flexible working hours and the possibility of remote work (excluding Russia);

• Vacation bonus 20 days and 3 Days off per year;

• Employment agreement or a B2B contract;

• Professional development and training opportunities;

• Сorporate events and team-building activities, holiday gifts;

• Opportunity to participate in exciting and diverse projects;

• Low-bureaucracy environment and friendly team culture;

• Opportunity to make an impact - freedom to propose ideas, drive performance, and implement your own initiatives;

• Professional growth - opportunities to develop skills and gain experience across different verticals.