Product Marketer

We're hiring a Product Marketer to own how Superwall's features reach our users. You'll build the release system, run every channel, and measure what happens after. Strong content, SaaS product experience, and automation skills required.

Fully remote | Full-time | B2B contract via Deel

Why Superwall

Superwall started as the paywall experimentation platform for mobile apps — today it's the full monetization stack: paywall and onboarding experimentation, user flows, subscription management, web checkout, analytics, and AI agents that integrate deeply into your existing tools. 8,000+ apps, $100M+ in monthly revenue, 1B+ paywall views — and we ship constantly.

What you'll do

• Build and own the release system — checklists, templates, and automated workflows so every feature ships with a proper announcement

• Own every channel: email, in-app, push, social, Discord, blog

• Write for different audiences — mobile founders, product managers, growth teams, enterprise

• Prepare case studies showing how Superwall customers grow subscription revenue

• Run paid campaigns tied to feature launches — own the brief and the campaign

• Work directly with product and engineering — in the loop before launch, not after

• Automate what can be automated

What we're looking for

• 3+ years in product marketing, developer marketing, growth marketing, GTM, or launch management at a B2B SaaS or mobile-first company

• Experience with mobile apps and subscription products — you understand monetization and paywalls

• Experience working in a product-led growth environment — you've measured adoption, not just reach

• SaaS product marketing background — you can write for developers, product managers, growth leads, and enterprise buyers

• Multi-channel: email, social, in-app, paid, community

• Self-directed — you scope the work yourself, figure out what's needed, and ask when you're actually stuck

• Builds automated workflows instead of repeating manual steps

• Excellent written and verbal English

• A portfolio of product launches you can walk through — ideally from companies that ship with intention: Linear, PostHog, Lovable, Raycast, Vercel, Supabase, Loom, or similar

You're the right fit if…

• You have your own mobile apps — ideally with subscriptions — or you've built content and automation workflows from scratch

• You've used Superwall, RevenueCat, Adapty, or similar tools as a builder

• You have a development background, even if side projects only

• You have a portfolio of releases you can walk through and explain the thinking behind

Bonus points

• Active in mobile app or indie developer communities

• Experience building automated content or distribution workflows

• Background in community management

How we hire

1. Apply — CV + a short note: a launch or release system you built, what it covered, what changed after

2. Screen interview

3. Test assignment

4. Team interview

5. Paid trial week

Practical details

• Contract: B2B via Deel

• Location: Fully remote (we're hiring in EU/US)

• Commitment: Full-time

• Compensation: $60,000–$160,000 gross / year (based on location and experience)

• Start: As soon as possible