PR Lead

Blask is an AI-driven analytics platform for the iGaming industry. We are trusted by leading operators and affiliates worldwide. We are building a product we are proud of, and now we are looking for a PR Lead who will make sure Blask is consistently featured in industry media, by thought leaders, and by experts — through organic, long-term relationships.

This role is for you if you:

• Have experience working with B2B audiences and know how to communicate complex ideas in simple terms

• Ideally come from an agency background and are used to working independently and effectively

• Have a track record of implementing large-scale reputation projects across media and social platforms

• Can turn “feelings and ideas” into a structured PR strategy, content calendar, and measurable KPIs

• Have relevant contacts among industry media and potential partners

• Are highly proactive and can find stories even when it seems like there are none

• Build long-term, mutually beneficial relationships with journalists so they want to cover you without being paid

• Are comfortable working with numbers and analytics

Responsibilities:

• Develop and execute Blask’s PR strategy for the iGaming/tech B2B market

• Build and maintain a media database: journalists, bloggers, analysts, podcasts, Telegram channels, LinkedIn experts

• Generate story angles: press releases, comments, opinion pieces, research, timely responses to industry news and trends

• Pitch stories to fit the format of each outlet/author, securing publications and special projects

• Drive thought leadership: ghost-writing for executives, quotes, opinion articles, interviews, speaking engagements, awards

• Prepare supporting communication materials: releases, press kits, media kits, FAQs, instructions

• Monitor the media landscape and respond quickly to news opportunities

• Measure results: publications, citations, visibility; create reports and propose improvements

• Coordinate designers, copywriters, and researchers for PR activities

Requirements:

• Proven experience in B2B PR (portfolio and links to publications required)

• Agency background is highly desirable

• Strong pitching and negotiation skills; ability to “sell” stories to editors

• Excellent Russian and English (Upper-Intermediate+) for international platforms

• Solid understanding of PR/communications metrics and analytics

• Organized, independent, detail-oriented, and result-driven

We are looking for someone who:

• Creates earned content that drives leads and strengthens the brand, not just mentions

• Is not afraid of experiments and responsibility, thrives in a fast-paced environment

• Can inspire and align a team around PR goals

What we offer:

• Work at Blask — one of the leaders in AI analytics for iGaming

• Trust and autonomy: we set goals, not tasks

• Influence on the company’s communications agenda and the personal brand of its executives

• Professional growth opportunities

• Remote-first culture: work from anywhere

• Compensation discussed during the interview + performance-based bonuses

Important:

Along with your CV, please include a portfolio (best publications and cases), a brief list of your media contacts, and three PR story ideas for Blask for the upcoming month. Applications without cases will not be considered.