Marketing Systems Analyst (Attribution & Tracking)

We’re looking for a Marketing Systems Analyst to take ownership of one of the most critical (and most fragile) parts of our growth engine — attribution and tracking.

We run multiple products, channels, campaigns, and partnerships одновременно. As we scale, tracking becomes increasingly complex — and if not managed properly, it breaks in the worst possible way: you stop understanding what actually drives your business.

At some point, a simple question becomes hard to answer:
👉 “Where did this application really come from?”

Right now, this logic is partially in systems, partially in setups, and partially in people’s heads.
We want to fix that.

This role is about building a system we can trust — and making sure it stays that way as we grow.

If you enjoy digging into complex setups, questioning data, and bringing order to messy systems — you’ll likely enjoy this role.

Key responsibilities

You’ll be the person who owns attribution end-to-end and makes sure it actually works.

Own attribution & tracking:

• Define and maintain attribution logic (first touch, last click, and beyond)

• Ensure all channels and campaigns are correctly tracked

• Validate that all parameters (UTMs, internal mappings, backend tags) are properly passed into applications

Keep the system clean and reliable:

• Identify and fix tracking issues (missing data, broken logic, inconsistencies)

• Investigate discrepancies between marketing platforms and internal analytics

• Build simple processes to detect and prevent issues early

Work across systems:

• Manage tracking setups in marketing platforms (Meta, Google, etc.):

  • events

  • conversion tracking

  • optimization signals

• Understand and control the full data flow: click → product → backend → analytics

Enable analytics and decisions:

• Ensure analysts and product teams can build reliable funnels and reports

• Make performance data trustworthy enough to drive decisions on channels, campaigns, and partners

Work with engineers:

• Write clear technical requirements for tracking and data flows

• Validate implementations (including SQL checks when needed)

• Act as a bridge between marketing, analytics, and engineering

Scale the system:

• Support new product launches, channels, and partners from a tracking perspective

• Ensure attribution scales with the business — instead of breaking under growth

Requirements and expectations

• 3+ years of experience in systems analysis

• Experience in marketing analytics / tracking / attribution

• Strong understanding of digital marketing platforms (Meta, Google Ads, etc.)

• Hands-on experience with:

  • UTMs and tracking parameters

  • event and conversion setup

  • attribution models

• Solid understanding of data flows across systems (frontend → backend → analytics)

• Confident SQL skills

Must-have mindset:

• Strong critical thinking
  You don’t take data at face value — you question it, validate it, and dig until it actually makes sense. You’re comfortable challenging numbers if something feels off.

• Ownership
  If something is broken, you don’t just point it out — you make sure it gets fixed.

  Nice to Have

• Experience with AppsFlyer, Adjust, or similar attribution tools

• Experience with product analytics tools (e.g. Amplitude)

• Background in fintech or high-scale B2C products

  Why would it be cool to work with us?

  What we create

• Modern banking services for millions of Filipinos

• Cutting-edge solutions based on the best world practices and AI implementation

• Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia

• A business capable of raising over $300MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market

• An environment that allows you to launch new products in 3-4 months

• A basis for expanding into new markets all over the world

• What we offer

  • Passionate international team spanning the globe

  • Rapid professional growth. Merit (and merit only) rules the day

  • Reward for performance and long-term success of Salmon

  • Fast track to grow internationally

  • New office in Manila, Philippines

  • Relocation support for eligible candidates

  • Medical insurance, health and wellness benefits

  • Program of events and activities both online and in person