Marketing Manager: Ads & Operations

Marketing Manager: Ads & Operations
About the Role

We are looking for a results-driven Marketing Manager to own and scale our paid acquisition channel — with a sharp focus on Google Ads and AI-powered campaign optimization — As well as improve our technical marketing operations.

This is a full-time, in-house role for someone who doesn't just run campaigns — but actively uses AI tools, agents, and custom workflows to improve performance, cut manual work, and stay ahead of the competition. You will be the person who brings ready-made AI skills and automation approaches from day one.

This is a high-level individual contributor position — there are no direct reports. Instead of managing people, you will be managing AI to do a significant portion of the work, allowing you to own a broad scope that would traditionally require a larger team.

Role Details

Position Type: Full-time (remote)

Team: Marketing

Location: Global — working hours aligned with Central European Time (CET)

Reporting to: Head of Marketing

About Us

Taxes for Expats (TFX) is a leading US expat tax preparation company with over 20 years of history and a 4.8-star rating across major review platforms. We serve thousands of US citizens and green card holders living abroad, handling everything from standard annual tax filings to complex multi-year compliance programs. The company is growing, with acceleration expected over the next 6–18 months.

As part of our growth, we are actively exploring and adopting AI and automation across the business. We use modern tools and technologies to improve efficiency, streamline workflows, and help our teams focus on higher-value work. We encourage curiosity, continuous learning, and experimentation with new ways of working.

Responsibilities
Google Ads & Paid Media

• Own Google Ads as the primary channel — strategy, campaign structure, targeting, bidding, ad copy, and landing page alignment

• Test and scale additional paid channels — Microsoft Ads, Meta (Facebook/Instagram), Reddit, Quora; identify what works and expand systematically

• Actively use AI to manage and optimize campaigns — automate audits, generate copy variants, build landing pages for paid traffic, analyze search term data, and surface optimization opportunities faster

• Build and improve performance workflows using AI agents, Claude Skills, or similar automation tools — not just use AI as a chatbot, but as an embedded part of your process

• Monitor and optimize performance across the full funnel — from upper-funnel indicators (Impression Share, Search Lost IS, Quality Score) to core acquisition metrics (CPL, ROAS, conversion rate) — and use data to drive decisions across all paid channels

• Own landing page creation and optimization for paid traffic — build, test, and iterate on landing pages using tools like Unbounce or AI-assisted builders to improve Quality Scores, relevance, and conversion rates

Marketing Operations

• Support the marketing team with automation workflows across channels — setting up integrations and operational processes that reduce manual work and improve efficiency

• Assist in configuring and maintaining marketing tools, data flows, and cross-channel reporting infrastructure

• Identify repetitive manual processes across the team and propose or implement AI-driven solutions to eliminate them

Cross-Functional Collaboration

• Work closely with the SEO, content, product, and dev teams to align messaging, landing pages, and campaign strategy

• Coordinate with operations to ensure the full funnel — from click to converted client — runs smoothly

Requirements
Must-Haves

• 6+ years in marketing, with proven hands-on experience building and optimizing Google Ads campaigns (Search, Display, Performance Max) and practical skills across multiple areas — paid social, email marketing, or marketing operations

• Deep expertise in Google Ads account strategy and structure, including campaign architecture, segmentation of branded vs. non-branded traffic, transactional vs. informational intent, keyword management, bidding strategies, and the effective use of both established and emerging features (e.g. Performance Max, AI Max, audience signals, and automation capabilities)

• Experience with additional paid channels (Meta, Microsoft Ads, Reddit, Quora, LinkedIn) — ability to test, evaluate, and scale what works

• Active AI practitioner — you already use AI tools in your daily workflow (not just occasionally); ideally you have built agents, Claude Skills, custom GPTs, or similar automations that speed up your work

• Landing page creation and optimization — hands-on experience building and testing landing pages for paid traffic; solid understanding of Quality Score drivers and CRO best practices

• Strong analytical skills — you make decisions based on data, not instinct alone

• Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking setup

• Ability to manage multiple projects, prioritize, and deliver results without micromanagement

• Proficiency in English (B2+) — confident written and verbal communication

Soft Skills

• Proactive Ownership — you identify what needs to be done and drive it to completion without waiting to be told

• AI-Native Mindset — you don't just use AI tools; you think about how to systematize and automate your work through them

• Data-Driven Thinking — you back decisions with numbers and actively look for insights in the data

• Execution & Speed — you move fast, prioritize high-impact actions, and iterate based on results

• Collaborative Approach — you work well with cross-functional teammates and communicate clearly

Why Join Us?

• Collaboration: Work with a talented and motivated team in a fast-paced, innovative environment.

• Flexibility: Enjoy the benefits of remote work while contributing meaningfully to a growing business.

• Growth: Take ownership of meaningful projects with opportunities to develop professionally.

Apply with resume and interest note to [email protected]

We appreciate your interest and advise that only those selected for an interview will be contacted.