Lifecycle CRM Manager

We're looking for a Lifecycle & CRM Growth Manager to own two strategic directions that directly impact revenue and business growth. You won't just send emails — you'll build systems that retain students, reignite motivation, and turn happy graduates into our best acquisition channel.

What you will do

Retention & Student Lifecycle

• Design and launch onboarding communication flows that reduce early churn and build a learning habit from day one

• Build intelligent trigger-based sequences to support student motivation: reactivation campaigns, early warning interventions, and critical-moment nudges throughout the course

• Reduce refund rates through timely, relevant communication — reaching students before they've made the decision to leave

• Segment the database by behavior and lifecycle status to deliver the right message at the right moment through the right channel

• Drive student engagement and activity through CRM: email, WhatsApp, and SMS

Referral Growth

• Build the referral channel as a system — not one-off campaigns, but a scalable mechanism for acquiring new students through existing ones

• Design end-to-end referral flows: from trigger moment to referred student conversion

• Test mechanics, offers, and timing; turn data into repeatable, scalable solutions

Requirements

• Fluent level of English. Knowing Spanish is a strong plus.

• Proven experience in CRM / lifecycle / email marketing.

• Ability to think strategically, not just follow briefs.

• High attention to detail and operational discipline.

• Strong writing skills with the ability to adapt tone across segments and funnels.

• Experience with Customer.io is a strong plus.

What we can offer you

• Direct impact on revenue and core business metrics.

• High autonomy to explore, test, and improve processes.

• Competitive compensation.

• Fully remote collaboration.

• Work alongside an experienced, global professional team.