Head of User Experience (UX/UI)

B2Tech is seeking a Head of User Experience (UX/UI) to own and lead the end-to-end user experience across our mobile-first Sportsbook and Casino platforms.

This role is both strategic and hands-on: you will define UX vision and standards, optimize the full user journey using real behavioral data, and lead a team of product designers delivering pixel-perfect, conversion-optimized user interfaces at scale.

You will work closely with Product, Engineering, BI, CRM, and Marketing to create experiences that maximize engagement, retention, monetization, and usability, while meeting the high-performance and regulatory requirements of iGaming platforms.

YOUR IMPACT:

• Own the end-to-end UX strategy across Sportsbook, Casino, Payments, Players’ Account, and Back-Office tools

• Define and continuously optimize the full user journey: onboarding → first deposit → first bet/spin → engagement loops → withdrawals → retention

• Establish UX principles, design standards, and design system governance

• Drive mobile-first and performance-optimized UX across all product verticals

• Use behavioral analytics, funnels, heatmaps, session recordings, and A/B tests to guide UX decisions

• Conducting user research to understand the needs of our players

• Continuously identify UX friction points and design improvements backed by data

• Translate insights into actionable design improvements

• Work closely with Product Managers, Engineers, BI / Analytics, CRM & Marketing, Compliance & Risk teams

• Participate in roadmap planning and product discovery meetings

OUR REQUIREMENTS:

• 5+ years’ experience in UX/UI design

• 2+ years in a design leadership role (Head/Lead/Manager)

• Experience in iGaming, Casino, Sports, Fintech, or high-transaction consumer platforms.

• Strong experience designing mobile-first consumer products

• Proven track record of data-driven UX optimization

• Experience working closely with product and engineering teams

• Strong portfolio demonstrating complex user flows and scalable product systems

WHAT WE OFFER:

• Annual Discretionary Performance Bonus 💷

• Annual Salary Review 💵

• Hybrid Model 🏠

• Semi-flexible Working Hours ⌚

• Provident Fund 💰

• Medical Insurance coverage ❤‍🩹

• Sports Benefits App Subsidized Subscription 🏋

• EUR 100 monthly Lunch Allowance with extra EUR 9 per in-office day 😋

• Weekly Happy Hour 🤠

• Exciting Career Paths 🎯

• Personalized Learning and Development Programs 📖

• Birthday Leave! 😎

• Marriage Leave Vacation 💍

• Variety of Employee Perks 🎫