Head of Performance (Social media)

🚀 We’re hiring a Head of Performance (Social Media) at Social Discovery Group
Looking for a performance marketing leader who can scale Meta and TikTok aggressively while keeping efficiency under control.

Your main tasks will be:

• Manage performance media buying in Meta and TikTok for the company’s web products.

• Be responsible for achieving key business metrics: EI, VS, CPA, ROI.

• Scale acquisition while maintaining or improving efficiency.

• Launch and validate new hypotheses to grow marketing channels.

• Build fast testing and data-driven decision-making processes.

• Identify new growth opportunities and challenge existing acquisition approaches.

• Collaborate closely with analytics, product, automation, and creative teams.

• Implement automation workflows and contribute to the development of automation projects within performance marketing.

• Ensure a high KPI achievement rate across the team.

We expect from you:

• Deep expertise in performance media buying on Meta and TikTok.

• Proven experience managing acquisition specifically for web products, not only mobile apps.

• Experience scaling large advertising budgets while maintaining efficiency.

• Strong understanding of key metrics: CPA, ROI / ROAS, LTV.

• Experience building and managing funnels: creative → landing page.

• Ability to quickly test hypotheses related to creatives, audiences, geographies, and offers.

• Experience working with analytics, attribution, and BI tools.

• Understanding of acquisition automation: rules, APIs, bulk changes, and alerts.

• Ability to manage teams of media buyers and establish effective testing processes.

• Experience working in high-volume performance environments such as gaming, dating, gambling, creator tools, or subscription-based products.

Why SDG:

• 100% remote 🌍

• Up to $5,000 referral bonus 💰

• 28 vacation days + 7 wellness days

• Learning, health, and home office сompensatin

• Products used in 150+ countries