Growth Manager

We are looking for a data-driven and strategic Senior User Acquisition Manager to take full ownership of our Account-Based Marketing (ABM) channel. In this role, you will bridge the gap between performance marketing and enterprise sales, designing highly targeted campaigns to acquire high-value B2B travel partners (travel agencies, tour operators, TMCs, and corporate clients) for the RateHawk platform.

Job responsibilities

ABM Strategy & Ownership:

• Develop, execute, and own the end-to-end Account-Based Marketing strategy to drive user acquisition among high-value target accounts.

Targeting & Segmentation:

• Partner closely with Sales and Business Development teams to define our Ideal Customer Profile (ICP), identify key decision-makers, and build tiered target account lists.

Multi-Channel Campaign Execution:

• Design and launch highly personalized, multi-touch UA campaigns across channels such as LinkedIn Ads, programmatic display, targeted email sequences, direct mail, and tailored landing pages.

Budget & ROI Management:

• Manage the ABM budget, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity.

Content & Messaging Personalization:

• Collaborate with the content and design teams to craft bespoke messaging and creative assets that resonate with the specific pain points of distinct account tiers and personas.

Sales Alignment:

• Act as the primary liaison between Marketing and Sales for target accounts, ensuring sales teams are equipped with account insights and intent data for timely follow-ups.

Performance Tracking & Reporting:

• Establish ABM metrics and KPIs. Track, analyze, and report on account engagement, lead generation, and revenue impact using CRM and marketing automation tools.

Key qualifications

• 3+ years of experience in B2B performance marketing, demand generation, or user acquisition.

• At least 2+ years taking direct ownership of Account-Based Marketing (ABM) programs.

• Deep understanding of the B2B buyer journey, complex sales cycles, and account scoring methodologies.

• Hands-on expertise in executing paid B2B campaigns, particularly via LinkedIn Campaign Manager, Google Ads, and Meta Ads.

• Strong ability to analyze data, interpret campaign performance, and translate numbers into actionable marketing strategies.

• Advanced proficiency in CRM platforms (e.g., HubSpot) and marketing automation/ABM tools (e.g., Apollo, Clay, 6sense, Demandbase, or ZoomInfo).

• Proven track record of successfully aligning marketing initiatives with sales teams and driving cross-departmental collaboration.

• Excellent written and verbal communication skills, with a sharp eye for compelling B2B copywriting.

We offer you

• Flexible schedules and opportunity to work remotely;

• Ambitious and supportive team who love what they do, appreciate each other, and grow together;

• Internal programs for adaptation and training, development of soft skills, and leadership abilities;

• Partial compensation for participating in external training and conferences;

• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;

• Corporate prices on hotels and travel services;

• MyTime Day Off - an extra non-working day without loss of compensation.