Digital Marketing Executive

FP Markets Group of Companies is a well-established multi-regulated broker, found in Australia, offering traders access to CFD trading on Forex, Indices, Commodities, Stocks and Cryptocurrencies. We are growing and looking to recruit a Full-time Digital Marketing Executive in Cyprus office - a certified Great Place to Work®.

This role is essential for developing and managing high-impact digital advertising campaigns that drive brand awareness and conversions. Your expertise in display advertising and data-driven strategies, combined with the ability to collaborate in a dynamic environment, will contribute to the success of the team and the achievement of outstanding marketing results.

Reporting to: Head of Marketing

Responsibilities:

1. Plan, launch, and manage display advertising campaigns across various networks (e.g., AdRoll, Taboola) to drive brand awareness and conversions
2. Develop and execute remarketing strategies to effectively re-engage users and optimize audience targeting
3. Monitor campaign performance metrics (e.g., CTR, CPC, ROI) and apply data-driven tactics to continually improve results
4. Collaborate with creative teams to ensure ad designs align with brand guidelines and optimize for user engagement
5. Conduct regular A/B testing on creative elements, targeting options, and messaging to enhance campaign performance
6. Prepare and present detailed performance reports, highlighting key insights and recommending improvements
7. Stay current with industry trends and platform updates to identify new display advertising opportunities and best practices
8. Coordinate with cross-functional teams (e.g., Marketing, Product) to align display advertising efforts with broader marketing objectives
9. Manage campaign budgets, timelines, and resources to ensure efficient and effective delivery of all display initiatives

Candidate profile:

1. BSc/MSc in marketing, mathematics, statistics, finance, or any other relevant field
2. Experience in Google Analytics, Bannerflow, Social Media Ads, Adroll, Taboola, Criteo, Yahoo DSP
3. Advanced knowledge of Microsoft Excel is a must
4. Excellent analytical, interpersonal and communication skills
5. Meticulous attention to detail when working with data to ensure accuracy and quality
6. Ability to work under pressure and engage in multiple initiatives simultaneously
7. Eagerness for continuous professional development
8. Excellent verbal and written communication skills in English
9. Experience in a similar role in financial/FX services will be considered as an advantage

Our offer:

1. A certified Great Place to Work® reflecting our commitment to a positive culture, employee well-being, and support
2. Welcoming, young and multicultural team with approachable leadership
3. Ability to contribute to dynamic business at a growth phase
4. High level of autonomy, support of ideas and putting your expertise into the best practices for the company
5. Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders
6. Competitive remuneration, regular salary reviews and performance-based incentive schemes
7. Vibrant company life: from team activities to global celebrations
8. New beautiful office in an easily accessible location with company-provided fruits, breakfasts and lunches
9. Free access to multiple sports and wellness facilities across the country
10. Free company-provided parking
11. Medical insurance and pension fund after probation period
12. A gift and a day off on your Birthday
13. Visa and work permit support if required

Journey to FP Markets:

1. Interview with People Function member (30 - 45 min) to assess match to our culture
2. Interview with your future manager (45 min - 1 hour) to assess match to the job and the team and discuss role expectations
3. An assessment to evaluate your technical skills [if required]
4. Final interview with team members [if required]