Content Manager

Full-time (contractor - B2B)

At Koinly, we’re looking for a Sr. Content Manager to lead how we educate, attract, and engage users across every channel, from blog and SEO to social, partnerships, and thought leadership.

You’ll own the content roadmap, shape how Koinly shows up across platforms, and manage contributor workflows to ensure everything we publish builds clarity, trust, and impact. Working closely with our Product Marketer and Community & Partnerships Strategist, you’ll help keep our messaging consistent and meaningful across every channel where Koinly speaks.

We’re a fully remote-first, async-first startup with product-market fit in a booming domain: crypto taxes. If you value autonomy, technical excellence, and clear communication over meetings and process complexity, Koinly is the place for you.

Main responsibilities: Lead Koinly’s content strategy across SEO, social, and thought leadership, managing production, and ensuring every piece works together to build clarity, trust, and growth.

About role

Bring one coherent strategy to all of Koinly’s content so users get clear, trustworthy guidance on complex crypto tax topics. This role aligns voice and priorities across channels and ties what we publish to measurable growth.

Top 5 responsibilities (among others):

1. Own the content strategy + roadmap — set priorities, themes, cadences, and success metrics across SEO, blog, social, and thought leadership.

2. Drive SEO growth — build content architecture, ship high-intent pieces, run refreshes, and lift rankings/activation on core terms.

3. Lead social + channel strategy — define narratives and KPIs for Reddit, X, and YouTube; run experiments across newsletters, podcasts, communities, and guest content; scale what works.

4. Support thought leadership + PR — help shape Koinly’s POV with founders/SMEs, review exec content, and align messaging across owned/earned channels.

5. Own editorial ops + analytics — manage briefs, QA, contributors, style guides, dashboards, experiments, and CMS/tooling to ensure consistent, data-driven execution.

You’ll thrive in this role if you have the following:

• 6+ years in content strategy/SEO/editorial for B2C/B2B SaaS, fintech, or crypto.

• Strong on-page and YouTube SEO with a track record of channel growth.

• Proficiency with Ahrefs/SEMrush, Google Analytics, and modern CMS workflows.

• Social strategy experience for X and YouTube; platform-native thinking.

• Excellent editing and project management in async environments; comfortable guiding freelancers/agencies.

• English minimum of C2 written/spoken.

Bonus points if you’ve:

• Crypto, fintech, or tax content experience

• Tech SEO knowledge

• Experience supporting PR or media outreach efforts

• Familiarity with localization or multi-language content programs

• Comfort scripting or planning content for video or podcasts

• Experience building or scaling content functions from the ground up

Probably not a fit if you:

• Never owned a content strategy, or your experience is mainly writing.

• No background in B2B or B2C SaaS.

• Not comfortable with SEO or analytics tools.

• Never managed or grown content channels.

• Prefer structured, synchronous, or closely guided work environments.

• Don't have at least a near-native English level.

• Have less than 6 years of experience in content.

Why join Koinly

• A profitable, bootstrapped startup in a hyper-growth industry.

• High autonomy, async-first, deep work, minimal meetings.

• Lean team with big impact: millions of users, only 34 people company-wide.

• No bureaucratic bloat, no corporate theatre.

• Remote, flexible working hours, async by default.