Brand Manager

Overview:

SOFTSWISS is hiring a Brand Manager – Middle to join our Marketing Team. We are looking for a strategic and hands-on Brand Manager to strengthen our global brand presence, ensure consistency across touchpoints, and drive brand initiatives that support business growth across our iGaming products and markets.

Purpose of the role:

You will drive and strengthen SOFTSWISS brand positioning across global markets to increase awareness, trust, and product recognition. Your work will ensure consistent brand communication across channels, support go-to-market initiatives, and enhance how our products are perceived by clients, partners, and the wider iGaming community.

Key responsibilities:

• Actively participate in developing and implementing marketing strategies for brand and product promotion. 

• Prepare detailed monthly and campaign-based communication plans, including priorities (focus products), objectives, key messages, target regions, and communication channels. 

• Create marketing and advertising materials such as key visuals (KV), product presentations, commercial proposals, one-pagers, banners, and other collateral. 

• Actively participate in producing video content to support brand and product promotion. 

• Define and maintain brand and product positioning, visual style, target audience profiles, consumer insights, and key messaging, as well as oversee implementation. 

• Participate in strategic planning for brand and product promotion initiatives.

• Execute quarterly and monthly communication plans in close cross-functional collaboration. 

• Coordinate cross-departmental efforts related to the brand’s participation in industry events, exhibitions, and awards. 

• Monitor performance metrics, ensure KPI achievement, and initiate activities to improve results. 

• Continuously analyze competitor activities and market trends. Manage and optimize marketing budget allocation. 

• Maintain project documentation and reporting. 

• Ensure consistent communication of brand positioning across internal and external environments through all available channels. 

• Maintain compliance with brand visual identity (VisID) standards in all communication materials. 

• Strengthen brand image and increase target audience loyalty using effective marketing tools. 

Required Experience:

• Essential Bachelor’s degree in Marketing or related field. 

• Minimum 2 years of marketing experience in companies with high marketing activity.

• Advanced computer literacy.

• Hands-on experience with digital marketing tools and strong understanding of their specifics. 

• English proficiency at Advanced level. 

• Russian proficiency at Advanced level.

• Strong task management and cross-functional collaboration skills. 

• Proactive problem-solving approach. 

• High motivation, positive mindset, ability to multitask, and stress resilience. 

• Desirable Experience in marketing IT products. 

• Experience working with B2B audiences.

Our Benefits:

• Full-time remote work opportunities and flexible working hours

• Private insurance

• Additional 1 Day Off per calendar year

• Sports program compensation

• Comprehensive Mental Health Programme

• Free online English lessons with a native speaker

• Generous referral program

• Training, internal workshops, and participation in international professional conferences and corporate events.