BNPL Marketing Specialist

Fingular is a fast-growing fintech company offering digital loan products through cutting-edge online platforms. We're driven by performance, powered by data, and obsessed with optimization. As we continue scaling, we're looking for a Marketing Specialist (BNPL Product) to help us unlock the next level of efficiency and growth through smarter insights and sharper attribution.

Key Responsibilities

• Develop a B2B marketing strategy for promoting the BNPL product in international markets, taking into account the unique characteristics of each region.
• Plan and launch campaigns—including co-branded initiatives with partners—that drive brand awareness.
• Organize events and launch advertising campaigns aimed at attracting new partners.
• Analyze the market, competitors, and customer needs to identify new opportunities for brand growth.
• Conduct analytics and reporting by monitoring and evaluating campaign performance.
• Collaborate with the creative team (designers, copywriters) to create marketing materials that accurately reflect the product’s values and uniqueness.

What we expect from candidates

• Proven experience as a marketing specialist in the fintech sector, particularly in B2B within international markets.
• Experience with B2C marketing is a plus.
• Ability to develop and successfully execute comprehensive marketing strategies.
• Proficiency in using analytics tools (e.g., Google Analytics, BI, AppsFlyer, Amplitude) and a strong ability to analyze data.
• Excellent command of English (at least Upper-Intermediate level); additional language skills are an advantage.
• Outstanding communication and organizational skills.

What we offer

• Official employment, competitive salary
• International fintech experience
• Flexible working hours for an optimal work-life balance
• Great opportunity for professional development within a young and fast-growing company