Ad Monetization Manager

We’re inviting a Middle Ad Monetization specialist to join our company to manage ad monetization of the entertainment apps.

Responsibilities:

• Management and development of the portfolio of the ad traffic of the company’s mobile apps (including mediation, bidding)

• Optimization of the ad impressions in order to increase eCPM, ARPDAU, and total revenue from the ads

• Daily monitoring of the monetization indicators (revenue, fill rate, CTR, ANR, latency) and quick response to the abnormalities or declines

• Interaction with current ad partners, networks, and DSP platforms, as well as search and testing of the new ones

• Analysis of the efficiency of the ad sources, completion of the A/B tests, and implementation of the new monetization strategies

• Cooperation with the analytical team on creating reports, dashboards, and identification of the growth points

• Interaction with technical specialists while integrating SDK, participation in QA and release cycles

• Preparation of the regular reports and presentations on the revenue dynamics and ad efficiency of the projects

• Monitoring of the ad market trends, SDK network changes, privacy policies (ATT, TCF2.2, etc.), and new monetization tools.

Requirements:

• 2+ years of experience in the mobile ad monetization area

• Deep understanding of working principles of the the in-app ads, mediation platforms (ex., AdMob, AppLovin MAX, Unity LevelPlay, etc.)

• Understanding of the key monetization metrics: eCPM, ARPDAU, fill rate, CTR, latency, waterfall & bidding mechanics

• Data analysis skills (Mediation reports/Google Analytics/Firebase/Superset)

• Skill of formulating hypotheses and conducting A/B tests

• Basic technical skills: principles of work of SDK, API, and logs

• Experience in interacting with technical and product teams, as well as with external ad partners

• English proficiency of the Upper-Intermediate level or higher (for communication with partners, managing correspondence, and reading technical documents)

• Ability to work with the big amount of data, prioritize tasks, and manage projects through to completion

• Attention to detail, systematic approach, ability to quickly figure out how to use new tools and ad solutions

• Soft skills—great writing and communication skills, as well as skills to work with partners from different cultures.

It will be a plus:

• Relevant experience of working with mobile ad traffic (User Acquisition expertise can also be treated as relevant)

• Technical education

• Experience in working with ad monetization in WEB.

We offer:

• Opportunity to work for ZiMAD, a US company with a diverse portfolio of global free-to-play (F2P) projects with a multi-million monthly user base

• Involvement in the entire product development cycle

• Career growth prospects within an international company

• Remote work opportunities

• Flexible working schedule

• Bonuses based on the achievement of KPIs and financial results of projects

• Paid conferences, training (including language courses), and workshops

• Opportunity to have sessions with psychologists to improve your mental health and well-being

• Participation in charity projects.