Marketing Specialist (Retention)

We are looking for a Retention Marketing Specialist to own lifecycle communications with a strong focus on email marketing, promo-driven campaigns, and automated trigger flows. This is a hands-on role where you will personally create, format, and build campaigns in Customer.io, SendGrid, Mailchimp, OneSignal, and Firebase — from promo emails and holiday campaigns to activation and reactivation journeys. Your goal is to increase LTV, reduce churn, and strengthen engagement through timely, personalised, high-quality communications.

Responsibilities

• Create, design, and format email campaigns in Customer.io, SendGrid and Mailchimp, including independent layout building, formatting, QA, and sending.

• Develop promo and seasonal email campaigns (holidays, deposit bonuses, promotions, tournaments), preparing both content structure and visuals together with the design team.

• Build and configure automated lifecycle flows: welcome, onboarding, activation, first deposit, reactivation, and win-back journeys.

• Plan and execute push and in-app campaigns using OneSignal and Firebase.

• Add and implement localisations inside campaigns independently, while translation tasks are coordinated and requested through the content manager.

• Configure trigger logic, delays, conditions, and multistep scenarios across automation tools.

• Run A/B tests (subject lines, templates, CTAs, segmentation variants) and integrate learnings into ongoing optimisation.

• Ensure template quality, deliverability standards, brand consistency, and correctness of all outgoing communications.

• Analyse key campaign metrics (open/click rates, conversions, activation, retention) and provide clear, actionable insights.

• Explore opportunities for personalisation and AI-driven segmentation to increase engagement (nice to have).

• Collaborate with designers, product managers, and promo teams to align messaging, visuals, and launch timelines.

• Maintain and update existing campaigns and automated flows to ensure accuracy, stability, and relevance.

Requirements

• 2+ years of experience in global email/retention marketing;

• Proven experience in CFD brokerage, iGaming, betting, or fintech industries;

• Strong knowledge of customer lifecycle and churn drivers;

• Hands-on experience with SendGrid, Mailchimp, OneSignal, Firebase (or similar platforms);

• Ability to independently manage end-to-end campaign execution (planning, building, testing, reporting);

• Proficiency in A/B testing and data-driven optimisation;

• Strong analytical mindset with ability to turn data into actions;

• Experience managing localisation workflows with contractors/freelancers;

• Familiarity with personalisation and AI-driven segmentation (a plus, not required);

• Excellent organisational and communication skills;

• Comfortable working in a fast-paced, global environment;

• Nice to have Experience working in Asia and MENA regions.