User Acquisition Manager

As a User Acquisition Manager, your primary mission will be to manage the implementation of diverse user acquisition strategies across multiple channels for the top-level mobile app developers and publishers. Your role is not just management; it's a strategic journey, charting the course for unparalleled success in the competitive landscape of user acquisition.

SplitMetrics Agency works closely with SplitMetrics products which provide us with a wealth of unique knowledge and insights that can't be found in the public domain. This includes benchmarks, trends, A/B tests, and more, giving us a competitive edge. 

In this role you will:

• Work with major ad networks for mobile apps: Apple Ads – main source, also Meta Ads, Tiktok Ads, Google Ads, Unity.

• Make a full analysis of ad accounts' structure, settings and performance.

• Set up accounts from scratch (turn-key setup) using best practices.

• Perform daily and weekly actions to support account performance and to meet the given KPIs. Includes bid optimization, keywords optimization, conversion optimization etc.

• Develop weekly and monthly reports.

• Work on creatives.

• Writing guidelines and additional materials for customer education.

How we measure success in this role:

KPIs:

• Client Retention Rate – 85%+ year-over-year.

• Client Portfolio Growth – Manage and grow a portfolio of 4–6 clients simultaneously.

• Campaign Performance Metrics – Improve client CPI, CPA, conversion rates, and overall profitability.

UVP: Helping multiple clients accelerate marketing success by optimizing campaigns, increasing ROI, and building high-impact strategies that drive sustainable business growth.

About you:

• 2+ years of experience in mobile user acquisition for mobile apps or games.

• Proficiency in MS Excel or Google Sheets.

• Excellent analytical, organizational, project management and time management skills.

• Upper Intermediate or Advanced English level.