Senior User Acquisition Manager (Google Ads)

At Almus, we're looking for a Senior UA Manager (Google Ads) to take ownership of user acquisition for one of our flagship subscription-based iOS apps in the Utilities category. The product has consistently ranked among the top 1–2 in its category for the past two years.

We're looking for someone who can build on this success — driving long-term profitability, exploring new growth opportunities, and scaling what works.

You'll have the autonomy to make decisions, test new approaches, and work closely with Product, Analytics, and Monetization teams to influence not only acquisition performance, but the product itself.

Key Responsibilities

• Own and scale Google Ads acquisition (App Campaigns, Search, and Display) for our subscription-based iOS products.
• Develop and execute UA strategies, manage large-scale budgets, and drive long-term ROAS and profitability.
• Analyze campaign and cohort performance, identify growth opportunities, and test new hypotheses to improve results.
• Research competitors, explore new GEOs and acquisition channels, and contribute to creative strategy.
• Collaborate with Product, Analytics, BI, Monetization, and ASO teams to improve acquisition performance and product growth.

Requirements

• Proven hands-on UA experience with subscription-based B2C iOS apps, ideally in Utilities or similar categories.
• Strong expertise in Google Ads (App Campaigns/UAC and Search), with experience managing large-scale budgets (ideally $200–300K+ per month).
• Experience acquiring users in the US and other Tier 1 markets.
• A track record of profitable scaling, improving ROAS, and managing subscription unit economics (LTV, payback, retention, cohort analysis).
• Experience with Adjust or AppsFlyer and BI tools, with a solid understanding of attribution and data discrepancies.
• Strong analytical thinking, proactive problem-solving, and the ability to independently develop hypotheses, make decisions, and take ownership of results.

Nice To have:

• Experience with Apple Ads (ASA) or additional acquisition channels.
• Proven success scaling Google Ads spend by 2–5x, turning around underperforming campaigns, or launching iOS apps from scratch.
• Experience with Google Ads Editor, Scripts/API, automation, and AI-powered workflows.
• Experience exploring new GEOs, building account structures, and troubleshooting attribution issues.

We offer

• Top-performing products: Work on successful Utilities apps with significant scale and growth potential.
• Freedom to experiment: High ownership, minimal bureaucracy, and the ability to quickly test and implement new ideas.
• Strong team: Collaborate with experienced professionals across Product, Analytics, Monetization, and other functions.
• AI-first environment: Access to advanced AI tools and technologies.
• Professional growth: Company-sponsored courses, training, and conferences.
• Flexible work: Remote, hybrid, or office-based work with flexible hours and a results-driven culture.
• Competitive compensation & benefits: Salary, performance bonuses, paid vacation and sick leave, wellness days, family-inclusive medical insurance, Apple equipment, and relocation support.
• Extra perks: Free office lunches and snacks, paid coworking in Warsaw, business trips, team events, and company gifts.