Senior Product Manager, B2B Lifecycle

UAE, Dubai.

About the role
Tabby’s merchant offering is growing beyond BNPL to include ads, fintech, payments and more. Each product is strong on its own; your mission is to bring them together into one connected platform.

As Senior Product Manager, B2B Lifecycle, you’ll own the merchant journey end to end—from sign-up and first transaction to cross-product adoption, retention and recovery. You’ll also build the shared product foundations that help every B2B vertical deliver a consistent, scalable merchant experience.

What you will be doing

• Own the end-to-end merchant lifecycle: onboarding, activation, time to first value, product adoption, retention and recovery.

• Create one connected journey across BNPL, ads, business account and other business services.

• Build shared merchant-facing capabilities such as dashboards, self-serve flows, permissions, notifications and lifecycle communications.

• Define how product teams adopt the platform, including its capabilities, boundaries and migration paths.

• Partner with Design and Engineering on shared B2B foundations, including design-system coverage, front-end conventions and operational tooling.

• Build the cross-sell engine, helping the right merchant segments discover and activate the right products.

• Align vertical product teams, Sales, Account Management, Onboarding, Risk, Compliance, Support and Data around one prioritized roadmap.

• Own lifecycle metrics including time to first value, activation, products per merchant, cross-sell attach rate, self-serve onboarding, retention and net revenue retention.

What you will need

• 5+ years of product management experience, with a strong background in B2B, SaaS, marketplaces or merchant-facing products.

• Experience building platform products used by internal product teams, with adoption as a key measure of success.

• A track record of delivering across multiple teams and domains without relying on direct authority.

• A systems mindset and the ability to identify shared models, states, permissions and lifecycle stages across different products.

• Strong product craft in operationally complex journeys such as onboarding, KYB, self-service or admin tooling.

• Confidence using data and funnels to define metrics, identify friction and prioritize opportunities.

• Excellent written communication and stakeholder management, including the ability to set clear boundaries and make trade-offs.

Nice to have

• Experience in fintech, payments, acquiring or merchant lending.

• Experience with product-led growth or self-serve onboarding at scale.

• Experience in the GCC or another multi-market environment.

Job Benefits

What you can expect

• Ownership & Impact: A working environment that gives you autonomy and responsibility from day one.

• Culture: Collaborative, inclusive, and driven environment where your voice matters.

• Flexibility: Enjoy flexible working hours designed to optimize productivity and balance.

• Growth: Participate in the company’s employee stock options program and shape your career trajectory.

• Support: Comprehensive health insurance, generous PTO and a Flexible Benefits budget to meet your personal needs.

We are passionate about creating an inclusive, high-performing workplace that gives people from all backgrounds the support they need to thrive, grow, and meet their goals (whatever they may be).

If this sounds exciting to you, we’d love to hear from you!