Senior Product Designer - Growth, Monetisation

Copenhagen, London

As a Senior Product Designer for the Growth Monetisation team, you will design the experiences that directly influence how users perceive value, convert to paid plans, and expand their investment in Miro across both product-led growth and enterprise motion. You will run experiments and tackle complex, high-leverage challenges at the intersection of psychology, business strategy, and user experience, for individual buyers exploring Miro independently and enterprise teams navigating multi-stakeholder purchasing decisions.

What you’ll do

• Lead the end-to-end design of monetisation experiences, creating pricing pages, upgrade flows, checkout experiences, paywalls, and in-product conversion touch points that scale across self-serve users and enterprise accounts for our multi-product platform

• Design and run data-driven experiments focused on conversion, retention, and expansion metrics across different customer segments, driving a fast-paced experimentation culture by rapidly prototyping, A/B testing, and iterating on designs with cross-functional partners based on hypotheses, success criteria, and quantitative and qualitative findings

• Shape product strategy by partnering closely with cross-functional leadership (PM, Engineering, Data Analysts, Product Marketing)

• Translate behavioural data, pricing analytics, and user feedback from both individual users and enterprise buyers into intuitive design solutions that reduce friction, clarify value propositions, and drive confident purchase decisions

• Conduct user research, interviews, and usability tests, synthesising insights to uncover friction in pricing, upgrade, and billing experiences and translating findings into clear design iterations and new experiment ideas

• Balance the needs of different buying journeys, ensuring self-serve experiences prioritise speed and clarity while enterprise touch points accommodate complex approval workflows, and admin/billing requirements

• Collaborate with Content Design to craft compelling value propositions, feature descriptions, pricing copy, and conversion messaging

• Establish and advocate for scalable, best-in-class monetisation design standards, ensuring consistency and accessibility while partnering with design and core product teams to seamlessly blend monetisation requirements into the core user experience and roadmap

• Communicate design vision and rationale at all levels, effectively influencing stakeholders across the organisation

• Integrate AI and emerging technologies into the design process to accelerate validation, discovery, and prototyping of monetisation experiments

• Mentor and support other designers, sharing knowledge on conversion design principles, experimentation methodologies, and monetisation best practices

What you’ll need

• 5+ years of product design experience, ideally in B2B SaaS or growth-focused roles, with a portfolio showcasing your design thinking and measurable impact on conversion and revenue metrics

• Demonstrated experience designing monetisation surfaces with proven impact on conversion rates for both self-serve and enterprise buyers

• Experience designing and running data-driven experiments, interpreting analytics, and iterating based on quantitative and qualitative insights from different customer segments

• Strong understanding of monetisation and pricing concepts for SaaS products, including pricing psychology, value-based pricing, plan packaging, hybrid pricing models, and expansion revenue strategies

• Ability to balance business goals with user needs, delivering high-quality, user-centric designs that build trust while driving measurable business outcomes

• Strong collaboration skills with cross-functional partners, including PMs, Engineers, Data Analysts, Finance, Product Marketing, and Sales teams working across both self-serve and enterprise motions

• Proficiency in Figma and prototyping tools; experience with analytics platforms is a plus

• Ability to articulate and unfold your design decisions with an iterative mentality and embrace feedback with a growth mindset

• Experience using AI tools to accelerate validation, prototyping, or design discovery (ie Replit, Claude Code)