Project Marketing Manager

RemoteSenior

Location: Remote, CET or west toward the Americas | Type: Full-time, Mon–Fri

🚀 The role

Marketing is your lens; project management is the job. You own a portfolio of client accounts end-to-end and carry each one from its kickoff target to the delivered result.

This isn't classic delivery PM. Success isn't tasks shipped on time. Success is one number moving: the client's key metric. Scope, priorities, and timelines all follow from it.

You don't do it alone. You have hands-on media buying behind you, and the agent, AI marketing engineers, and account leadership work alongside you.

🚀 We're building AI agents for performance marketing

Plurio is the AI agent for media buying teams running $300K–$15M/month on Google, Meta, and TikTok. It connects to your internal backend data and your ad accounts, automates analysis and optimization, saves 50% of time, and boosts ROAS by 10–30%. Watch a five-minute demo.

Plurio transforms how media buying teams work:

From manually analyzing dashboards → to the AI agent doing deep data research in minutes.
From manually adjusting budget → to the agent suggesting optimal split at channel, campaign, and ad-set level.
From manually killing / scaling / relaunching creatives → to agents autonomously performing those actions in ad platforms, based on full-funnel data.
From decisions made with gut feeling → to agents optimizing automation rules with historical data and ML models.

Our agents already run $500M+/year in ad spend (see this inside a $20M+/year UA team). Since our public release in March, our customer base has grown 4× in 10–12 weeks.
Our goal, and the mission we'd build together, is the autonomous user acquisition factory that runs 10× better than anything before it, growing budgets under management to $30B/year.

The entire company runs AI-first in Cursor on a shared workspace. We don't pitch it. We're the example.

🎯 What you'll own

Carry the project to its target. Every project has one key client metric in the unit-economics model: gross revenue growth, better contribution margin, or lower CPI/CPA without losing volume. Your job is to hit the target agreed at kickoff, within the agreed timeframe. Example: a client wants to double gross revenue over the next two quarters. That's the job. Scope, timing, and priorities all move from that goal.

Diagnose what moves the number, and translate it. This is the heart of the role and what separates it from a delivery PM. Requests come from both sides: clients ask for things, engineers generate internal work, and most of it sounds reasonable. You see what actually moves the metric and what doesn't, and you say so. When a client asks for another dashboard, a new metric, or one more creative test, you can tell whether it serves the goal or just the request, and you reframe it into the work that does.

You're the translator between that goal and the production backlog. You break the target into well-formed tasks for the agent, the engineers, and yourself, each with a clear definition of done, then accept the results and bring them back to the client in the language of their metric, not the task list.

Run the account and the project. Standard senior-PM scope: accounting, operations, client and project management, held consistently across your portfolio week after week, without anyone chasing you. In practice:
drive the work through the task tracker: set tasks with a clear DoD, control timelines and execution, then accept, test, and deliver to the client;

keep project documentation as you go: specs, client-meeting agendas, follow-ups, analytical notes on data research and hypotheses;
manage timelines, budget, and risk;
own the paperwork end-to-end: contracts, NDAs, invoices.

Pick up the baton from a strong setup. The project reaches you with high-level goals formulated by the sales team with deep expertise both in performance marketing and our products. Your job is to keep the pace from handover on: take the project under control right away, run the rituals, lock in the key metrics, set up week-over-week monitoring, and keep the whole thing moving, for ~10 clients in parallel.

🔥 What we're looking for

Must have

Talks to clients at the level of their business result. You can sit across from a founder, CMO, or Head of UA, pull out what actually matters to their business this quarter, and turn it into a clear target. You present and defend our work in the language their business actually uses.
Diagnoses and filters work toward the goal. Given a stream of requests from clients and tasks from engineers, you can tell what moves the metric and what doesn't, and reframe or drop the rest.
Hands-on performance marketing, with real depth. You've managed paid advertising yourself or through a team, and you understand it from the inside: how ad accounts are built and how the management logic works — account architecture, optimization and decision logic, how to test mechanics, why the same approach grows one account and stalls another. At least one major channel at scale — Meta, Google, or TikTok (accounts around $300K+/month). Meta matters most for this role, and it's fine if it wasn't your only channel.
Has run a distributed team to a goal. You've taken a big goal, broken it into work, and delegated it across a distributed team — holding scope and timelines and accepting the results. You've been the person who keeps the whole thing together.
You've already automated parts of your own work. We work inside agents and build agents for clients, so understanding automation from the inside matters: how an agent is built, how its data is checked, how to keep it from hallucinating, and where it genuinely helps. You've built at least one self-contained automation yourself, enough to know its value, how to make it work for you, and how to trust it. Engineering background optional. Our whole workflow runs on internal AI tools (Cursor, Claude Code, agents); you'll live in them daily.
You think in client outcomes. Your KPI is the client's metric: traffic that converts into paying customers, more revenue, and lower CPA.
Confirmed senior, autonomous, and systematic. We agree once and it gets done, every time, without follow-up. You hold process, rituals, and SLA across ~10 accounts in parallel — for yourself and the people around you — without anyone chasing you.
Timezone. Based in CET or west toward the Americas, with overlap for client availability, including late-evening contact with US clients when needed.
Data fluency. Expertise in client acquisition and sales funnels. You understand how acquisition works — which events measure the efficiency of paid traffic — and the full customer lifecycle, from intent through first purchase to repeat sales and renewals. You know how different funnel types are built (web, web-to-web, web-to-app, quiz) and how they differ in conversion mechanics and measurement points.
- You understand how attribution works — the main models (last-click, first-click, linear, time-decay, position-based, data-driven), what each one is good for, how they're built, and how they're assembled from the customer's touchpoints along the path to conversion.
- You understand how data is structured on the back end — tables, fields, the keys that join tables, and the dimensions you slice by. You understand how marketing performance analytics works: the core metrics used to measure performance, how they're calculated, which data they can't be computed without, and the dimensions used to analyze overall results as well as individual channels.

⚡ Nice to have

Agency background: used to taking a project and building the plan in your head on the spot.
Public presence (LinkedIn, Telegram channel, conference talks).
Experience briefing developers and engineers on tasks.

🚩 Red flags

Strategy or media planning only, with no hands-on account fluency behind the judgment.
Not systematic: can't hold process or bring structure to others.
Needs supervision to follow through.
IT/delivery PM with no feel for performance marketing.

🚀 What you can expect

Direct influence on client key metrics. This role compounds your performance-marketing experience: your work moves the numbers that decide whether a client grows.
Your expertise is the product. The deeper your marketing judgment, the more valuable you become, here and in the industry.
Work at the frontier: building AI that does the work of experienced performance marketers, in real client accounts.
An AI-first team at 30+ people: Cursor, shared workspace, agents in daily flow. We don't pitch it. We're the example.
Remote-first, no nonsense: work from anywhere in the supported timezones, results over hours.

🚀 Hiring process

Screening call. Role and company overview, your background, screening questions.
Interview with Head of Project Management. Practical discussion: how you ran buying to a goal, how you controlled it, how you held timelines, how you solved problems outside your direct reach that still affected the target.
Test task (possible). We may give you client data and ask you to lay out goals and a plan, kept short. We'll tell you upfront if it applies.
Final interview (possible) — with a senior engineer and/or CEO.
References + offer. If it's a mutual fit, we discuss terms and get started.