Product PR Lead

We’re looking for a Senior PR and communications professional who combines strong media expertise with a solid understanding of brand, product positioning, and go-to-market across financial industries.
You can turn complex blockchain payment infrastructure into clear, relevant narratives and identify opportunities to build awareness, credibility, and engagement across fintech, payments, blockchain, and traditional financial services.
You think beyond traditional PR connecting media, thought leadership, partnerships, communities, and content to broader brand and business growth opportunities.

Responsibilities:

• Develop and execute PR and communications strategies aligned with Coinspaid Solutions’ business goals, positioning, and go-to-market priorities.

• Build Coinspaid Solutions’ visibility and reputation as a trusted blockchain payments infrastructure provider across the EU and US.

• Translate complex product and technology topics into compelling narratives for business, fintech, payments, technology, and traditional financial sector audiences.

• Build strong relationships with relevant media, industry experts, B2B influencers, and communities, securing meaningful coverage around company news, products, partnerships, research, and key industry topics.

• Identify news, thought leadership, brand, and go-to-market opportunities that strengthen product visibility, market positioning, and support business growth.

• Work with executives on messaging, contributed content, public statements, interviews, conferences, podcasts, panels, and other public appearances.

• Build awareness and understanding of blockchain payment infrastructure among traditional financial sector audiences by identifying relevant conversations, emerging use cases, and opportunities for adoption.

• Support strategic partnerships through joint communications, co-marketing, content, events, and other initiatives that expand reach across relevant industry ecosystems.

• Collaborate closely with Marketing, Product, Sales, and Business Development teams on coordinated communications and go-to-market activities.

• Manage reputational risks and sensitive communications, and track PR performance across media coverage, share of voice, message delivery, engagement, and other relevant metrics.

Requirements:

• 6+ years of experience in PR, corporate communications, technology communications, or related B2B roles.

• Experience in fintech, payments, blockchain infrastructure, big tech, enterprise technology, or another complex B2B technology sector.

• Native-level English with exceptional writing, editing, and verbal communication skills.

• Strong understanding of PR, brand positioning, product marketing, and go-to-market principles.

• Strong understanding of the fintech and payments ecosystem; blockchain payments or digital asset infrastructure experience is a plus.

• Proven ability to translate complex technology into clear and compelling narratives for business audiences.

• Strong relationships with business, technology, fintech, and payments media across the EU and US, with a track record of securing meaningful coverage.

• Experience working with senior executives and developing thought leadership.

• Strong news judgment and the ability to identify relevant media, industry, partnership, and community opportunities.

• Ability to work cross-functionally and manage multiple priorities in a fast-paced, actively scaling environment, adapting quickly and operating effectively across teams and time zones.