Product Marketing Manager (Stylio)

Stylio is a new AI-powered fashion app helping women better understand what truly suits them and feel confident in what they wear. Stylio is built as a startup-style product within a larger, established company. This means we combine the best of both worlds: fast decision-making, experimentation, and ownership solid resources, stability, and long-term product vision.

Description

We’re looking for a Product Marketing Manager to own and optimize our web funnels in a classic cross-functional setup (design + dev + QA). This role is focused on growth, monetization, and experimentation. You’ll work closely with UA, Creative, and Product teams to increase ARPU, LTV, and overall funnel performance.

Responsibilities

• Own web funnel optimization across all traffic sources (Meta, Applovin, TikTok etc.)

• Run A/B tests to improve ARPU, CVR, and LTV

• Launch and validate new funnels for new sales angles

• Build and prioritize a backlog of growth hypotheses

• Align product experience with marketing promises

• Collaborate with design, development, and QA teams on implementation

• Work with localized funnels

• Conduct market, competitor, and audience research to generate growth insights

Requirements

• 1+ year of experience in Product Marketing / Growth / Monetization (B2C)

• Strong understanding of funnel metrics and subscription economics

• Experience running A/B tests and measuring impact

• Data-driven mindset and strong analytical thinking

• Experience working with analytics tools (Amplitude, Tableau, or similar)

• Experience working with paid traffic products

• Ability to define hypotheses and prioritize experiments

• Comfortable working with dashboards and CR analysis

• Experience working cross-functionally with design and development teams

Nice to have

• Experience launching new sales angles or positioning experiments

• Experience working with web funnel builders

• Basic understanding of no-code tools or frontend logic

• Interest in fashion, style, or visual aesthetics

Working conditions

• Remote or Hybrid work. The choice is yours!

• Sport and education compensations (75%)

• Psychologists compensation (70%)

• Language courses compensation

• Coworking compensation

• Health insurance 100%

• Sick Leave Compensation

• Team buildings 2 times a year

• Merch

• Birthday presents

• Time-off Policy — unlimited

• Out of office days