Product Marketing Manager (Radiotech)

About project

At Radiotech, we believe music belongs to everyone — not just those who grew up taking lessons. As a product company inside the Gismart ecosystem, we’ve spent years building apps that make music feel approachable, fun, and deeply human. With 23 apps across iOS and Android and over 500 million downloads worldwide, our products have found their way into the hands of musicians, beginners, and curious souls across the globe. We see music as a universal language. Our job is to make sure more people can speak it.

Requirements

• 2+ years in Product Marketing / Growth / CRO for web funnels or subscription products.
• Proven track record of measurable core-metric uplifts (CR2Pay, LTV, ARPU) tied to specific, documented hypotheses — not just “ran tests.”
• Hands-on experience with web funnel builders (Web2Wave, Funnel Fox, ClickFunnels, Unbounce, or similar) or comparable no-code/low-code funnel infrastructure.
• Working knowledge of A/B testing methodology: hypothesis design, statistical significance, segmentation, sequential/parallel test management.
• Experience with email/CRM lifecycle tools (Reteno or similar) — consent flows, triggered sequences, win-back, cancellation.
• Comfortable working directly with developers on funnel/checkout implementation (API-level understanding is a plus, not required to code).
• Strong command of analytics/tracking tools: Amplitude, GA4, AppsFlyer, or equivalent.
• Hands-on experience using AI coding assistants (Claude, ChatGPT, or similar) to build, debug, or modify funnel/landing page code, scripts, or automations.
• English sufficient for cross-functional and international team communication.

Responsibilities

• Own funnel performance end-to-end: visit → quiz/onboarding → paywall → checkout → post-purchase upsells → app install → email lifecycle.
• Own and report CR2Pay and predicted LTV as core KPIs.
• Design, launch, and interpret A/B tests grounded in product/user hypotheses (not just cosmetic tests).
• Personalize and tailor funnels by user segment/intent.
• Manage web funnel infrastructure across 2 web-builders (Web2Wave, Funnel Lab), coordinating technical implementation with front-end/back-end developers.
• Own and continuously improve email marketing communications (consent, lifecycle, win-back, and cancellation flows) in collaboration with the email marketer.
• Collaborate closely with creative producers on funnel creative/copy and with UA on landing/funnel alignment to acquisition channels.
• Maintain and expand internal documentation (funnel logic, test history, checklists) in collaboration with other PMMs.
• Balance CR/monetization gains against product value and trust — flag and reject “suspicious” or manipulative mechanics.