Product Marketing Manager (Core Products)

We are looking for a Product Marketing Manager.

Your main tasks will be:

• Own product marketing strategy for a dedicated B2C product: segmentation, positioning, messaging, and go-to-market.

• Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives.

• Improve the full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused).

• Run market and competitor research, turning insights into clear growth hypotheses and experiments.

• Track impact via KPIs and business metrics (EI / Revenue), ensuring measurable results.

We expect from you:

• 5-7+ years in Senior Product Marketing / Growth / Marketing Lead roles for B2C digital product.

• Proven track record of moving business metrics (revenue, conversion, retention, LTV).

• Strong expertise in segmentation, positioning, and messaging frameworks.

• Solid understanding of performance marketing fundamentals (Google/Meta/TikTok) + funnel optimisation (A/B testing, CRO).

• Strong leadership and stakeholder management in a cross-functional / matrix environment.

What do we offer:

• Remote options.

• Vacation 28 calendar days per year;

• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;