Product Marketing Manager (B2C)

We are looking for a Product Marketing Manager.

Your main tasks will be:

• Own product marketing strategy for a dedicated B2C product: segmentation, positioning, messaging, and go-to-market.

• Align and lead a cross-functional squad (UA, CRM, creative, analytics, landing pages, product) to drive growth initiatives.

• Improve the full funnel performance: acquisition → onboarding → activation → retention → monetisation (LTV-focused).

• Run market and competitor research, turning insights into clear growth hypotheses and experiments.

• Track impact via KPIs and business metrics (EI / Revenue), ensuring measurable results.

We expect from you:

• 3+ years in Product Marketing / Growth / Marketing Lead roles for B2C digital product.

• Proven track record of moving business metrics (revenue, conversion, retention, LTV).

• Strong expertise in segmentation, positioning, and messaging frameworks.

• Solid understanding of performance marketing fundamentals (Google/Meta/TikTok) + funnel optimisation (A/B testing, CRO).

• Strong leadership and stakeholder management in a cross-functional / matrix environment.

What do we offer:

• REMOTE OPPORTUNITY to work full time;

• Vacation 28 calendar days per year;

• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;

• Bonuses up to $5000 for recommending successful applicants for positions in the company;

• 50% payment for professional training, international conferences and meetings;

• Corporate discount for English lessons;

• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);

• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;

• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.