Product Marketing Manager

Warsaw, Poland / Limassol: Cyprus / Sofia City, Bulgaria

We’re looking for a Senior Product Marketing Manager to join and build the function and take end-to-end ownership of GTMs, partner closely with Product teams, and shape the future of Capital.com.

This is a hands-on role: you’ll shape product positioning, formalise differentiating value propositions, build launch plans, execute with cross-functional teams, and closely track impact. You’ll also help raise the bar across a young PMM function through mentoring and process building.

Responsibilities:

• Partner with Product teams early to shape product positioning, define target audiences, and sharpen value propositions.

• Own end-to-end GTM planning for new launches (messaging, channels, launch plans, stakeholder alignment).

• Infuse the brand vision into the Product development and ensure brand alignment through touch points.

• Drive cross-functional execution with Product, Design, Growth, Compliance, and regional teams.

• Build clear launch frameworks and repeatable PMM playbooks that scale across product areas.

• Track performance and optimize post-launch: adoption, activation, and ongoing funnel improvements.

• Collaborate on lifecycle strategies after launch to ensure sustained engagement and retention.

• Influence senior Product stakeholders and guide decision-making with customer insights and data.

• Coach and mentor PMMs in the team, sharing best practices and raising overall PMM craft.

Requirements:

• 5+ years in Product Marketing (or a closely related role), ideally in fintech or a regulated environment.

• Proven track record owning multiple launches and leading GTM from discovery through execution and optimization.

• Strong positioning, messaging, and narrative-building skills — you can make complex products easy to understand.

• Experience working closely with Product and Design teams, with confidence influencing without direct authority.

• Comfortable operating in regulated contexts and balancing speed with compliance constraints.

• Clear evidence of impact on key metrics (e.g., adoption, activation, FTT/FTDD, trading activity, LTV, churn).

• Either deep expertise in crypto or a strong generalist mindset across trading/investments/banking — crypto interest is required.

• Experience building processes, frameworks, or playbooks, and a genuine mentoring mindset.

What you will get in return:

• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.

• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock.

• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.

• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.

• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!

• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!

• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.