Organic Growth Lead

The SEO / ASO Lead owns organic search and app store optimisation across all four markets in the Performance Marketing cluster. This is a centralised function serving both the Qatar + Oman and Kuwait + Bahrain clusters, ensuring consistent organic visibility and app discoverability as the company expands regionally. The role requires both technical SEO expertise and a strong understanding of app store dynamics across the GCC.

🛠 What You’ll Get Your Hands On:

Search Engine Optimisation (SEO)

• Define and execute the SEO strategy for Qatar, Oman, Kuwait, and Bahrain, covering on-page, off-page, and technical SEO.

• Conduct regular site audits and work with product and tech teams to implement technical fixes and improvements.

• Lead keyword research and content gap analysis across all four markets, accounting for local search behaviour and language nuances.

App Store Optimisation (ASO)

• Own ASO strategy and execution for the company's app listings across the Apple App Store and Google Play in all four markets.

• Conduct keyword research, metadata optimization, and creative asset optimization (icons, screenshots, preview videos) for each market.

Cross-cluster Collaboration

• Share organic performance data and insights with the UA Analyst for inclusion in cross-market benchmarking.

• Contribute to the Marketing Efficiency pod's best practices library with SEO/ASO playbooks scalable across markets.

Localisation & Market Adaptation

• Adapt keyword strategies and on-page content to reflect local search intent and cultural context in each of the four markets.

• Coordinate with local teams and content resources to ensure market-appropriate copy and metadata.

🧙‍♂️ The Magic You Bring

• 4+ years of experience in SEO, with at least 2 years covering ASO.

• Demonstrable experience managing organic growth across multiple markets simultaneously.

• Experience in the GCC or MENA region is strongly preferred; familiarity with Arabic-language search behavior is an advantage.

• Experience working within a performance marketing team or alongside paid acquisition functions is a plus.

• Proficiency with SEO tooling: Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent.

• Proficiency with ASO tooling: AppFollow, AppTweak, Sensor Tower, or equivalent.

✨ Bonus Points if You Have:

• Strategic thinker with the ability to prioritize across four markets and deliver results without direct executional support in each country.

• Strong communication skills  able to translate technical SEO/ASO recommendations into clear briefs for non-technical stakeholders.

Inside Snoonu’s Universe

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

The Dream We’re Chasing

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.