Marketing Lead

We are looking for an experienced and results-driven Marketing Lead to join our team and drive growth of the new vertical. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and increase active clients across multiple markets.

Responsibilities

• Develop and execute go-to-market strategies for inDrive.Food across key markets.

• Define and execute promotional and pricing strategies (offers, promo codes).

• Manage the full marketing lifecycle, from concept to execution, aligned with business goals and KPIs.

• Lead the ideation and execution of product changes, including UX enhancement and in-app promotions.

• Analyze and optimize customer acquisition funnels to attract high-quality leads and maximize ROI.

• Increase LTV of loyal users through strategies that boost purchase frequency and expand usage.

• Drive inDrive.Food brand awareness and product adoption through impactful marketing initiatives.

• Lead cross-functional marketing teams to align on strategy, goals, and execution.

• Manage marketing budget and target planning.

Qualifications

• FoodTech Marketing Experience: Practical experience or strong knowledge of FoodTech marketing and the industry.

• Promotion Mechanics Experience: Experience designing and executing promotional campaigns, including offers, promo codes, and assessing campaign efficiency and incremental impact.

• Global Reach: Experience executing marketing campaigns across different regions, with an understanding of diverse market needs and dynamics.

• 360° Marketing: Leading integrated campaigns across brand, digital, CRM, social media, and product marketing.

• Analytical mindset: Strong analytical skills and the ability to make data-driven decisions to optimize campaign performance.

• Act as a Leader: Ability to independently lead large projects, coordinate cross-teams, and take ownership of final outcomes.

• Communication Skills: Excellent communication and project management skills.

• Languages: Fluent English.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.

• Develop your professional skills with access to mentoring, career consulting, and learning programs.

• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.

• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.

• Work alongside people who take initiative, speak openly, and challenge themselves to grow.

• Improve your language skills through co-financed courses and internal speaking clubs.

• Annual salary from 75 600 EUR gross.

Final benefits may vary depending on the location.